what-a-bot - smw 2016

BEN DORANHEAD OF TECHNOLOGYMullenLowe Profero

WHAT’S A BOT?

BEN DORANHEAD OF TECHNOLOGY

MullenLowe Profero

@bendoran@mlprofero

#smwwhatsabot#smwldn

SEND ME SELFIES!

#SMWwhatsabotMore on that later…

WHAT’S A BOT?

INPUT OUTPUT

WHAT IS A CHATBOT?

BITCHX VIDEO

THEY’RE NOT NEW

AOL Messenger MSN Messenger

BOTS ARE BACK!

THE CONVERGENCE OF

3 THINGS

Assistants

Bot Platforms AI

THE CONVERGENCE OF

3 THINGS

Assistants

Bot Platforms AI

Microsoft (Skype)

47 Million Active Users

Microsoft launched integrated “Bot Platform” connecting into Skype. Integrated into wider MS ecosystem.

Purchasing: No

Audience: Global, 18-35

Google

Not launched

Announced Allo to rival iMessage (and replace hangouts), a messaging app that will allow bots integrations..

Purchasing: TBC

Audience: TBC

Facebook

800 Million Active Users

Announced Messenger platform allowing bots on messenger.

Little social graph access at present.

Purchasing: Yes

Audience: US / Europe Heavy, 16-24

WeChat

800+ Million Active Users

Lots ofbranded activity, lots of retailers. Not completely open. Convenience not conversation

Purchasing: Yes

Audience: ASIA Heavy, 25-34

Kik

650 Million Active Users

Launched a bot platform (just before FB). Simpler to integrate.

Purchasing: Yes

Audience: US Teens

PLATFORM LANDSCAPE

WHY SHOULD WE CARE?

WHY SHOULD WE CARE?

THE RACE FOR THE HOME SCREEN

“Want a beer? Download our app!” Sounds great! I’d unlock my phone, go to the App Store, search for the app, put in my password, wait for it to download, create an account, enter my credit card details, figure out where in the app I actually order from, figure out how to input how many beers I want and of what type, enter my seat number, and then finally my beer would be on its way.

Actually, I would have been better off just waiting in line.”

Ted Livingston, CEO, KIK

APPS AREN’T CONVENIENT

MESSAGING APPS HAVE NOWSURPASSED SOCIAL NETWORKS

EASIER TO ACCESSQR CODES ARE BACK!

HOW SHOULD BRANDS USE

BOTS?

KLM AIRWAYS

PIZZA HUT

CAFE ACE

SO, WHAT CAN BOTS “DO”?

Hi!

YOUR SOLUTION

{..}

{..}

API

HOW BOT-PLATFORMS ‘WORK’

JSON

Yo!

SELFIE BOT

Media & Twitter APIs

INTERACTION TYPES

Structured MessagesMessages (obvs)

Web ViewsUser Controls

INTERACTION TYPES

Web ViewsQuick Responses

INTERACTION TYPES

Payment Flows

INTERACTION TYPES

INTERACTION TYPES

Files UploadsShare!

HOW DO WE DO MORE?

USE YOUR DATA!

COACH BOT

Wit.ai, Quick Response & Google Maps

A/I IS NOT QUITE THERE…YET

Stanford NLP

“I NEVER SAID SHE STOLE MY MONEY”

AND, IT CAN GO SO WRONG

Apple

SIRI SDK

Google

Assistant SDK, also premium google cloud platform providing deeper AI services, predictive computing, deep learning, insights and natural language.

Facebook

AWit.AI natural language processing as a service.

IBM

Launched the Warson platform (via. bluemix), lots of best in class AI services predictive computing, deep learning, insights and natural language

API.AI

New deep learning platform. Focus on mainly conversation and contextual AI, and NLP.

GETTING SMART

JUSTIN BIEBOT

http://facebook.com/justinbiebot

SERIOUSLY...

“The difficulty in building a chatbot is less a technical one and more an issue of user experience. The most successful bots will be the ones that users want to come back to regularly and that provide consistent value.” 

Matt Hartman, Director of Seed Investments at Betaworks

REMEMBER

‘The only way of discovering the limits of the possible is to venture a little way past them into the impossible.’

THANK YOU!

BEN DORANHEAD OF TECHNOLOGYMullenLowe Profero