wgus-fm graphic summary 2011

John Kelly

Middays

Chuck Whitaker

Afternoons

Friday Epley

Evenings

Station Profile

Call Letters: WGUS – THE Southern Gospel Station

Frequency: 102.7FM / www.1027wgus.com

Format: Southern Gospel

The superstars of today’s Southern Gospel musicscene.

Comments: 102.7 WGUS is Augusta’s Southern Gospelstation featuring artists such as The Gaither Vocal Band,Talley Trio, The Crabb Family, The Cathedrals, Jeff andSheri Easter and The Whisnants. It’s music with a message !

Benchmarks: The only FM Southern Gospel radio station in the region! 102.7 WGUS delivers die-hard FANS – not just listeners! They are committed to supporting businesses that support this radio station! These consumers range from blue collar to upscale, and they are the surest and best group from which to build a loyal customer base.Affordable advertising and sponsor packages make 102.7 WGUS an easy addition to your marketing plans!

WGUS-FM4051 Jimmie Dyess Parkway

Augusta GA 30909Ph (706) 396-7000

Fax (706) 396-7100

WGUS-FM Coverage Map6,000-watts ERP

THE Southern Gospel Music Station in Augusta!

The Beasley Broadcast Group

M a x i m i $ e r

WGUS-FM 102.7 Southern GospelConsumer Profile

AUGUSTA, GAQualitative Diary, Fall 2010, Spring 2010

Target Persons: 14,300 Target Intab: 88

<$25K $25K-$50K >$50K

19.3%

32.4%

48.3%

P12-17 P18-24 P25-34 P35-44 P45-54 P55-64 P65+

3.2%

6.6% 6.8%

11.1%

16.6%

24.8%

30.7%63.9 % Female

Gender Demographic Breakout

Full-Time 38.6%Part-Time 21.4%Not Employed 40.0%

Household Income

73.7%None8.4%1 Child

11.0%2 Children6.9%3 Or More Children

Presence of Children Under 12

93.5%Own6.5%Rent0.0%Other

Home Ownership

36.1 % Male

Employment Status

23.5%Less Than High School Some College College Degree

28.3% 25.7% 22.5%

Education

12th Grade Graduate or More

WGUS-FM 102.7 Southern Gospel Consumer Profile (WGUS-FM is Mon-Sun 6am-Mid)

in Household

This report is based on Persons 12+ in AUGUSTA, GA METRO - Std Estimates displayed are reported for % Composition.

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