we’ve got an app for that… edinburgh’s your library app

We’ve

got an

app

for that…

Edinburgh’s Your Library app

Why do you want a library app ?

A. Because everyone has an app

B. It will make us look good

C. Everyone has a mobile

D. Because I do…!

What will the app do..?

A. Everything

B. Tell people about our service

C. Make it easier for people to find us

D. Online transactions

Will it affect your service ?

A. There’ll be no change

B. There might be some process changes

C. Staff won’t like it

D. I don’t know, wait and see

What is the fit with your service ?

A. We have e-Books that are mobile ready

B. Our website might need redesign

C. This is part of our digital strategy

D. I’ll get back to you on that….

How is it going to work ?

A. It’ll be multi platform – Apple, Android etc

B. It’ll reflow content from our website

C. We have a team to manage it

D. Don’t get technical with me !!

• Globally - Mobile traffic grew 70% in 2012

• Mobile data traffic in 2012 was 12 times greater than global internet traffic in 2000

• By the end of 2013 the number of mobile connected devices will exceed the global population

The Big Picture

Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2012–2017

• Smart phone ownership in Scotland rose by 30% in 2011-12

• 2012 Accenture survey finds South Africa, Brazil and Ireland had the highest number of users accessing the internet on mobile devices

Closer to home

Accenture Mobile Web Watch 2012

Ofcom Communications Market Report: Scotland 2012

Mobile NationA. %age of Internet users accessing the

internet through a mobile device ?

B. %age connected to the internet through a smart phone ?

C. %age of over 50s using mobile internet

D. %age of 14 – 29 year olds using mobile internet

E. %age downloading apps or programs on their mobile device

77%

69%

60%

84%

69%

What’s out there for libraries • Discovery apps

– Bookmyne

• HE and FE specific apps – Reminders, Timetables

• Bespoke/home grown

• LMS specific apps– Axiell

What should an app have ?

• Works on all platforms • Easy install• No hidden costs or ‘surprises’ • At least one ‘value’ element • Ease of use

What do customers want ?

• Discovery– Resource / catalogue search – Contact the library – Opening hours

• Transaction– Reserve – Renew – Payments– Book rooms/computers

http://mlibraries.jiscinvolve.org/wp/

Edinburgh 2010 view

Humans getting bigger

Devices getting smaller

Edinburgh context

• Digital Strategy covering social media to co-creation – extend our reach

• Digital Team

• 2009 Social Media, 2010 Library Portal

• Distributed information screen network

• ‘Serendipity’

What we wanted

• Work across most/all mobiles • Find my nearest library• Transactions - reserve/renew• Scan barcodes to search catalogue• Library News/Blog

What we have• Work across most/all mobiles

• Find my nearest library

What we have • Transactions - reserve / renew

• Scan Barcodes to search catalogue

What we have• Works as your library card with our

systems

• Literary map

• Blog/Twitter channels

What we learned • Redesign / rewrite existing content

• Connecting to the LMS

• Don’t just replicate web sites to mobile

• Transforms perceptions of who we are and what we do

• Transforms our services

• Transforms the way we work

Success

What Next ?

• Allow customers to issue an item anywhere in the building

• Recommendation services ?

• Payments

• Games

Single or Multiple

The next Library Apps ?

• Local history – Discovery routes - Greyfriars Bobby

• Digital / Information Literacy Games– Safe use of smart phones – Evaluate

Information

• Community information– What local organisation/group

The future is co-creation

• Free up your content to allow others to add and share value

• New partners - new content - new value

• Get the App http://yourlibrary.edinburgh.gov.uk/node/836

• http://yourlibrary.edinburgh.gov.uk/

• http://www.ourtownstories.co.uk/

• http://www.youredinburgh.info/kb5/edinburgh/cd/home.page

• http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html

• http://www.accenture.com/gb-en/Pages/insight-mobile-web-watch-2012-mobile-internet.aspx

• http://mlibraries.jiscinvolve.org/wp/

Edinburgh’s Your Library app

Jim Thompson, Information and Digital Services Manager, Edinburgh City Libraries and Information Services. jim.thompson@edinburgh.gov.uk