welcome to telling the toll industry story...welcome to telling the toll industry story moderated...
Post on 21-Jun-2020
8 Views
Preview:
TRANSCRIPT
WELCOME to Telling the Toll Industry Story
Moderated by: Patrick Jones, Executive Director & CEO, IBTTA
pjones@ibtta.org doyle@theprincipalnetwork.com roberthorr@tibridge.com
Mission: to advance toll financed transportation.
When is a highway paid for?
Understanding cost and benefit
Positioning Campaign
• Phase 1: Research and Discovery
• Phase 2: Communications and Advocacy
• Phase 3: Influence Public Policies
Initial Milestones
• A consistent message
• Reliability and predictability
• Success stories
“Americans continue to think of the gas tax as an appropriate way to finance highway maintenance and construction. Yet they resist increases in the gas tax…
So are we going to stand on principle and say that we’ve already paid to build and maintain the highway system, despite our growing concerns about traffic congestion?”
- Dr. Gridlock, Washington Post, 3-1-2012
Get Involved!
top related