welcome to sap hybris day romania...

Edmund Frey, SVP Sales MEE

Bucharest, 21.09.2017

WELCOME TO SAP HYBRIS DAY ROMANIA 2017

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WHO AM I?

Name: Edmund Frey

Nick: Eddy

GTM: 03/15/1974, Landshut

Status: married ´99, 3 Kids (16/14/10)

Living: Dachau (north Munich), Germany

Pets: 2 Dogs

Height: 171cm

Eyes: blue

Hair: no hair - but beard

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MY DIGITAL SELF - #EdmundFrey

What Linkedin, Xing tells about me

• 23 years in business in various leadership and

functional roles at:

• Adobe | JBoss | BEA, Oracle | Tyco | Siemens

• started my own seed investment company ´16

• Edventure Captial GmbH, Relac.io GbR

• 2.306 linked | 1.291 xing - connections

Further BUSINESS Insights

• 10+ years working in SAP partnership (SIFBA,endcustomer)

• certified „Kommunikationselektroniker Telco“

• education via second path

• economics Fernuniversität Hagen - to be finished

• high school certificate evening school

• digital marketing & transformation pioneer

BEYOND DIGITAL

THE AGE OF THE CUSTOMER

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THE AGE OF THE CUSTOMER – Digital Transformation

https://solutions.forrester.com/age-of-the-customer-blog-ad/cio-cmo-strategy-312R5-3763IK.html

“A 20-year business cycle in which the most

successful enterprises will reinvent

themselves to systematically understand and

serve increasingly powerful customers.”

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FACTS & FIGURES ON DIGITAL TRANSFORMATION

74% 52%of the Fortune500 firms in

the U.S. do not exist any

longer since 2000!

Ray Wang, 2015

390knew jobs and further 30 billion Euro

GNP through digital transformation /

industry 4.0

Boston Consulting Group

out of 1.254 business

executives confirm to pursue

a digital strategy

15% believe the required

measures to realize such a

strategy do exist already

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DIGITIZATION

No (new) channel but a

comprehensive infrastructure

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Realignment of business models from a

product- to a service-centric logic based

on a pervasive digital infrastructure

DIGITIZATION

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Examples for digitization - product to service economy

Facebook, the biggest news-machinery on earth

does not create content.

UBER, the worldwide largest taxi company does

not possess taxis.

AIRBNB, the major bed letting firm does not own

any hotels.

AMAZON, apparently, the biggest online shop does

not generate income through sales of books,

cameras, washing machines and DVDs – it is the

biggest commerce platform.

Forces of

Disruption

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DIGITIZATION = GAFAzation

Question:

Who knows the term GAFA?

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GAFAnomics

11

20 years ago little start-ups and no relevant companies

. . .

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Their today‘s market capitalization is higher than the whole DAX 30 !

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GAFA pushes expansion even through market disturbance

Source FABERNOVEL

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How much of the traffic is allotted to the 4 companies

25% 19% 4% 7%

55%

...

The question is – what is GAFA‘s share on a digital customer‘s

journey?

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Digital players own cutting points and, hence, the customer relations !

The Connected

Consumer

your

enterprise

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The Connected

Consumer

your

enterprise

Quick creation and execution of a DIGITAL STRATEGY

Extension of direct customer relations

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Digital is no longer a set of Sales and Marketing

channels.

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WHY I JOINED SAP HYBRIS?

• Very strong Vision & Mission

• Best corporate strategy – run by SAP

• Best-in-breed and most complete platform stack to support customers’ digital transformation

• Family corporate culture with experienced team and excellent talents

• High potential leverage existing SAP market

• Strong and committed partner network

Manage today, innovate for tomorrow.

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