welcome to quantitative (research) methods mba / eam peter schmidt spring 2013 schmidt-bremen.de...
Post on 26-Mar-2015
222 Views
Preview:
TRANSCRIPT
Welcome to
Quantitative (Research) Methods
MBA / EAM
Peter Schmidt
Spring 2013
schmidt-bremen.de -> MBA QM
WHY
study
Quantitative (Research) Methods
What‘s it about ?
Why?
Learning Targets
Academic Research
– structure and format of academic work– (Literature sources)
Quantitative Methods
– Dealing with data
– Theoretical models
– Practical experience (in Excel and SPSS)
Helpful tools for your daily work
“The Business Research Process”
Cooper / Schindler
Economics & Statistics
ZEWZentrum für EuropäischeWirtschaftsforschung -
Mannheim
Peter SchmidtWho am I
market . research . culture markt . forschung . kultur
schmidt-bremen.de
You are highly motivated students have to carry your individual workload:
Contents
Introduction(s)
Quantitative Research Methods
Lecturer
Students
…
Let’s get started
Language ?
Microsoft XL
Oder
„Winzigweich
Besonders
groß“ ?
top related