welcome to pcc #92 92_pcc... · anthony blick hill & knowlton strategies japan, global account...

WELCOME TO PCC #92 Bonenkai & TEDTalks Night

December 13, 2011

Agenda Introductions - 3X3

2011: The Year in

Review

TEDTalks Wrap Up, Thanks &

Announcements Open Networking

#PCC

Anthony Blick

Hill & Knowlton Strategies Japan, Global Account Consultant

www.hillandknowlton.co.jp anthony.blick@hillandknowlton.co.jp

PCC organizer since April 2009 Twitter: @AnthonyBlick, @pcconnections

Gil Chavez

Media marketing consultant and professor

www.consult-bc.com gil@consult-bc.com

Long time PCC supporter and presenter Twitter: @gilchavez

Introductions

3X3 = 3 points / 3 minutes or less Who are you?

What’s your job / business?

Why are you here?

Help? Meet?

Learn?

2011: The Year in Review January – “Financial Health for 2011 and Beyond”

Anthony Abry

February – “Playing to WiiN” Book Release Event

Dan Sloan

March - “Social Media Marketing and Corporate Strategy”

Ed Thompson

2011: The Year in Review

April – “#Quakebook”

Kevin Carroll & Sandra Barron

May – “Linked In: Serious Social Networking for Business”

Arun Vemuri

June – “Twitter 101: Using Twitter for Business”

Anthony Blick

2011: The Year in Review July – “Finding Customers Online" - Search Engine Marketing (SEM) Sho Shimoda

August - “Crisis Communications 101” Gil Chavez

September – “Introduction to Expert Networks” Nils Plett

2011: The Year In Review October – “Starting Your Own Venture” Jeff Char

November – “Guide to the 21st Century Job Search”

Dr. David Sweet

December (PCC #92) - TED Talks Night and

PCC Bonenkai Anthony Blick & Gil Chavez

TEDTalks Technology, Entertainment, Design Business, Science, Global Issues

“Ideas worth spreading”

Global & Local Conferences

TEDTalks - www.ted.com

Why TEDTalks for PCC? “These people are good!” Leadership communications Facilitate discussion and thought

www.ted.com - Free resource

iTunes and downloads Subtitles and translations

TEDx Tokyo

TEDx Tokyo x= Independently organized TED event

Timing TBD: Usually in the spring. www.tedxtokyo.com

TEDTalk 1 “3 things I learned while my plane crashed” By Ric Elias

http://www.ted.com/talks/lang/en/ric_elias.html

Ric Elias had a front-row seat on Flight 1549 the plane that crash-landed

in the Hudson River in New York in January 2009.

What do you think went through his mind

as the plane went down?

What do you think were the lessons he

Learned from the experience?

TEDTalk 1 What were the 3 things that Ric Elias learned?

How would you change after the same experience? What are you waiting to get done?

TEDTalk 2

http://www.ted.com/talks/lang/en/mark_bezos_a_life_lesson_from_a_volunteer_firefighter.html

“A Life Lesson from a Volunteer Firefighter” by Mark Bezos

What is the life lesson?

TEDTalk 2

“Don’t wait to make a difference. Give now. “

How do you plan to make a difference in your community in 2012?

TEDTalk 3 “How to Start a Movement” by Derek Sivers www.ted.com/talks/lang/eng/derek_sivers_how_to_start_a_movement.html

How do movements really get started? The Tipping Point - Malcolm Gladwell

Influencer marketing

What does it take to start a movement/trend/fad?

Who are the key players needed?

Who is most important?

TEDTalk 3: “How to Start a Movement”

Summary: The First Follower is crucial

Nurture First Followers as

equals Leadership is “over glorified” Can’t all be leaders Followers are key – show others how to follow

What movements would you like to start?

How did Crocs get started??

TEDTalk 4 “Try Something New for 30 Days” by Matt Cutts

Is there something you've always meant to do, wanted to do, but just ... haven't? What did Morgan Spurlock do for 30 days?

Why does he recommend 30 days?

What did he learn? (4 things)

http://www.ted.com/talks/lang/en/matt_cutts_try_something_new_for_30_days.html

Morgan Spurlock in “Super Size Me” (2004)

TEDTalk 4: “Try Something New for 30 Days”

Lessoned Learned:

Time was much more memorable.

Harder challenges grows self confidence.

You can do anything for 30 days.

Small, sustainable changes are much more likely to stick.

What new habits would you like to add or subtract in 2012.

How will you do it?

Final Word: Steve Jobs’ Vision of the World

http://www.youtube.com/watch?feature=player_embedded&v=UvEiSa6_EPA

According to Steve, what are we told about life growing up?

“Life can be much broader once you discover one simple fact…”

- What is it?

Final Word: Steve Jobs’ Vision of the World

Summary: “One simple fact: Everything around you that you call ‘life’ was

made up by people no smarter than you…”

You can Change You can Influence You can Build

What will you change / influence / build in 2012?

Wrap Up Key ideas from tonight Thank you Traci & Pink Cow! Thank you everyone who presented and attended in 2011. Next: January 17, 2012 2nd Tuesday of every month

Happy Holidays!