website tips wace 2007. what i’ll cover today financing the development of your site financing the...

Website TipsWebsite Tips

WACE 2007WACE 2007

What I’ll Cover TodayWhat I’ll Cover Today

•Financing the Development of Financing the Development of Your SiteYour Site

•Setting Your Advertising RatesSetting Your Advertising Rates

•Other Ways Your Website Can Other Ways Your Website Can Bring You Money!Bring You Money!

Paying for Your Site Paying for Your Site Before it LaunchesBefore it Launches

• Sell your advertising before site goes liveSell your advertising before site goes live• Work closely with developer and have access to Work closely with developer and have access to

site while under developmentsite while under development• One-on-One Presentation with special incentivesOne-on-One Presentation with special incentives

– 6 mos. extra6 mos. extra– ExclusivityExclusivity

• Sneak Preview EventSneak Preview Event– Target industriesTarget industries– Strong Supporters of ChamberStrong Supporters of Chamber

• Make a big splash – 1Make a big splash – 1stst year is great opportunity year is great opportunity

Setting Your Advertising Setting Your Advertising RatesRates

• Talk with similar ChambersTalk with similar Chambers

• Compare with other publicationsCompare with other publications

• Include web advertising as part of Include web advertising as part of complete Chamber Ad Packagecomplete Chamber Ad Package

• Develop packages with various levelsDevelop packages with various levels

Setting Your Advertising Setting Your Advertising RatesRates

• Statistics have supported ad valuesStatistics have supported ad values– Click throughs higher for banner Click throughs higher for banner

advertisersadvertisers

Other Ways You Site Can Bring Other Ways You Site Can Bring You RevenueYou Revenue

• Promoting Sponsorship OpportunitiesPromoting Sponsorship Opportunities– Special events pageSpecial events page– Top downloads and page visitsTop downloads and page visits

• Harbor Days Sponsorship informationHarbor Days Sponsorship information

• Business Expo applicationsBusiness Expo applications

• Promoting Advertising OpportunitiesPromoting Advertising Opportunities

• Online Hotel BookingsOnline Hotel Bookings– 22ndnd most popular page on our site most popular page on our site– Over 10,000 visits to booking page since Nov.Over 10,000 visits to booking page since Nov.

Other Ways You Site Can Bring Other Ways You Site Can Bring You RevenueYou Revenue

• Promoting Sponsorship OpportunitiesPromoting Sponsorship Opportunities– Special events pageSpecial events page– Top downloads and page visitsTop downloads and page visits

• Harbor Days Sponsorship informationHarbor Days Sponsorship information

• Business Expo applicationsBusiness Expo applications

• Promoting Advertising OpportunitiesPromoting Advertising Opportunities

• Online Hotel BookingsOnline Hotel Bookings– 22ndnd most popular page on our site most popular page on our site– Over 10,000 visits to booking page since Nov.Over 10,000 visits to booking page since Nov.

It’s all about It’s all about bringing business bringing business to your members to your members and advertisers.and advertisers.