website design for healthcare organizations

Thomas HarpointnerFounder & CEO, AIS Media, Inc.

Presented by

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Founded 1997

Award-winning digital agency

Clients - growing companies, leading brands, Fortune 500

Key industries - Healthcare, Financial, Technology

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Atlanta, GA Dallas, TX

DESIGN

PR

CONTENT

SEARCH

SOCIAL

EMAIL

CRM & MA

ANALYTICS

SOCIAL

CRM & MA

ANALYTICS

EMAIL SEARCH

PR

CONTENT

DESIGN

THE NEW RULES

Website Design

“Many U.S. Hospitals Lack Patient-Centered Websites”

The Digital Health of Today’s Best Hospitals

Overall, the report found that:• 67% of the hospitals did not offer online

rehabilitation and aftercare information

• Nearly 50% of hospitals did not support post-

prescription refill requests

• 49% of hospitals did not have a mobile website

• 33% did not allow online bill pay

• 20% allowed patients to pre-register online

• 18% had website errors that affected the patient

experience

According to the report, the top 10 patient-

centric hospital websites belong to:• Mayo Clinic

• Cleveland Clinic

• University of Texas MD Anderson Cancer Center

• Massachusetts General Hospital

• University of Pittsburgh Medical Center

• Duke Medicine

• Thomas Jefferson University Hospital in

Philadelphia

• Massachusetts Eye and Ear Infirmary

• Mount Sinai Medical Center

• Florida Hospital

62%

38%

42%

48%

42%

32%

38%

62%

58%

52%

58%

68%

Social

Organic Search

Paid Search

Email

Display

Direct

Channel Roles in the Customer Journey (Assist vs. Conversion)

Industry: Health

Awareness Consideration ConversionIntent

77% of patients research health

information online.

Consumers today engage via a

multitude of online channels…

And with a variety of devices.

Design for

Mobile First

52% of smartphone owners have

used their phone to look up health

or medical information.

lack a mobile-

friendly website.

49% of hospitals

60% of mobile users

expect sites to load

in 3 seconds or less. Compuware

Mobile users have

half the bandwidth

and are twice as

impatient.

Responsive Design Propels

Website Performance

Responsive Web Design

To-Do

Transform your website to

deliver a multi-screen

friendly experience with

content relevant to user

intent.

Design for mobile first

Design A Story

Design to Get

Found

77% of patients

used search

prior to booking

an appointment.

“A great time to hire an SEO is when

you're considering a site redesign, or

planning to launch a new site. That way,

you and your SEO can ensure that your

site is designed to be search engine-

friendly from the bottom up."

To-Do:

Design your website and content

strategy around user search behavior.

Design to Get

Shared

60% of people who use social

media trust posts by their doctors.

55% trust hospital posts.

Source: Master of Health Administration

41% of people said social

media would affect their choice

of a specific doctor, hospital, or

medical facility.

Demi & Cooper Advertising and DC Interactive Group

To-Do:

Deepen social media integration

into your website to increase

brand recognition, promote

sharing and to build trust.

Mayo Clinic’s

podcast listeners

jumped to 76,000 in

one month after the

clinic started using

social media.

Design for the

Distracted

Rise of the multi-device, multi-tasking user.

Awareness Consideration Decision

Co

mm

itme

nt L

eve

l

Videos

Trend Reports

Live Events

Demo Videos

InteractiveVideos

Calculators

eBooks &Guides

eNewsletters

Testimonials

Analyst Reports

Case Studies

Whitepapers

Ratings & Reviews

Feature Guides

Infographics

Articles

Webinars

Quizzes &Widgets

Accelerating the Customer JourneyDelivering the right content through the right channel at the right time – in the right format.

Copyright AIS Media, Inc. 2013

Possible Solution

Interest

Researching Options

Evaluating Products

Narrowing Field

Social Vetting

Negotiation

Decision

To-Do:

Use stunning visuals.

Watch All Of Our Webinars In This Series

Smarter SEO (organic and paid)

Must-open E-mails

Compelling Content

High-impact, Responsive Website Design

Accountable Strategies for Higher ROI

And much more…

AIS Media, Inc.

3340 Peachtree Rd, Suite 750

Atlanta, GA 30326

(404) 751-1043

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