webinar - personalization for fun & profit 0312013
Post on 18-Jul-2015
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Personaliza+on For Fun And Profit A Swrve webinar Tom Farrell 3/12/2013
A means to an end Not an ‘all or nothing’ endeavor Both real-‐+me and manual personaliza+on can add value and move the needle on KPIs
Who does it well? Aspire to 1-‐2-‐1 – but don’t neglect gradual improvement We have catching up to do!
PuLng it all together
The importance of tes+ng! Make sure your tests: • Are meaningful • Are targeted
Track
Target
Tune and Talk
Test
Next webinar – a closer look at in-‐app marke+ng, 21st March tom.farrell@swrve.com
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