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Citation: Chapter 22. Ben Miflin. 1996. A view from industry. Pages 367-386. In: GJ Persley. Biotechnology and Integrated Pest Management. Biotechnology in Agriculture No. 15, CAB International, Wallingford, Oxon UK OX10 8DE, 475 pages.

Keywords: industrial motivation, people and their survival instinct, the agricultural industry: driving forces, competitive position (market share), financial performance as reflected in the annual results, influence of companies on agriculture, an example of Ciba’s multiple approach to a pest problem, integrated pest management and biotechnology and industry should be value-, not emotion-driven, chemicals, pheromones, the changing face of the agricultural industry, macroorganisms for biological control, multiple, potentially competing solutions from one company for controlling Lepidoptera, products from microorganisms, transgenic crops, role of biotechnology in crop protection, improvement

of living products, higher plants, microorganisms, improvement of the production of compounds by fermentation, improvement in the selection and design of chemicals, improvement in the interaction between higher plants and crop protection chemicals, improvement in the monitoring of pests, constraints on investment in biotechnology and IPM, development costs, acceptance of biotechnology, sustainable solutions: key questions, intellectual property protection, return on investment for plant breeding