web advertising and its methods
Post on 21-May-2015
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Web Advertising and its methods
Submitted to :
Ms Nikita Sharma
Mam
Submitted by :
Radhika Sharma
04313702012
Contents1. Web Advertising
2. Benefits of web advertising
3. Concerns of web advertising
4. Methods of web advertising1. Web banners
2. Pop-ups/ pop-unders
3. Trick banners
4. Search engine marketing
5. Social media marketing
6. Email advertising
7. Adware
Web Advertising
Online Advertising / Internet Advertising.
Uses the Internet to deliver promotional marketing messages to consumers.
Benefits of web advertising
CostMeasurabilityFormattingTargetingCoverageSpeed
Concerns of Web Advertising
Banner blindnessFraud on the Advertiser
Overcharging the advertisers for the advertisements.
Methods of Web AdvertisingDisplay advertising
Web banner advertising
Pop-ups/pop-unders
Trick banners
Search Engine Marketing (SEM)
Sponsored search
Social media marketing
Email advertising
adware
Thank You.
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