we the savers
Post on 29-Nov-2014
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DESCRIPTION
A review of ING's latest social effort
TRANSCRIPT
We The Savers
ING’s New Microsite
A Flash Microsite, How Novel
Search Engine Candy?
• This is what a search engine sees– Honey, I’ve shrunk the relevant content!
It Looks Like People Have Signed, but Why?
• There is very little language to get me to want to read on
Why The Hell Would I Add This To My Social Life, Where is the Value?
• …and where is the beef?
At Least The Forums are Not In Flash
Still, The Markup Is Pretty Poor
• <h> Tags, anyone?
The Saving Grace?
• YouTube!!!
Obligatory Facebook Fan Page
• That box is checked
Final Grades
Social Strategy C
Video Strategy C
Value to Consumers F
Creativity D
Distributed Web Strategy C
Overall Web Presence D
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