we are all ux designers!

We’re All UX Designers! !Michele Ide-Smith & Anusha Iyer Cam Creative, August 2014

Hello @camcreatives! !

We’re on Twitter! !

@micheleidesmith @anushaiyer

What is User Experience?

"User experience" encompasses all aspects of the end-user's interaction with the company, its services, and its products. !

- Nielsen Norman Group

“I invented the term because I thought human interface and usability were too narrow. I wanted to cover all aspects of the person’s experience with the system.” Don Norman

It’s not just about User Interface!

“What’s more important than process is mindset. And when it comes to interaction design, that mindset is having empathy for and understanding your users, and creating something great for them.” !

– Peter Merholz

Discovery: user research methods

•Interviews

•Contextual observation (ethnography)

•Usability testing

•Card sorting

•Surveys

•Analytics

Stories, in the form of personas and scenarios, help others to understand and empathise with the needs of users

Want to know more?

“Design thinking is about creating a multipolar experience in which everyone has the opportunity to participate in the conversation.” - Tim Brown, IDEO

DESIGN STUDIO

What is a Design Studio?

•A collaborative approach which helps teams

to generate lots of design ideas quickly and

refine a design solution together

•A way to explore, and gain a shared

understanding of, users’ problems

•Fun!

Who takes part?

A design studio works best when you invite a

wide range of people with different skills

including designers, developers, project

managers, product managers, marketing,

sales, customer support

How does it work?

1.Explore the design problem

2.Ideation and sketching (individually)

3.Present design ideas to the group

4.Review and critique design ideas

5.Iterate and refine design concept (group)

6.Pitch design concepts

Meet Joanna and her family

Each year 30-50% of the food produced in the world is thrown out.

!Joanna feels frustrated about food waste. She is a busy, working Mum and wants to do something positive to reduce her family’s food waste to a minimum. !Design a solution which helps Joanna and her family to reduce her family’s food waste each week.

Get yourselves into groups

Keep to time!

#1 - Explore the design problem

• Read the design problem and persona

•Think about how to solve the persona’s

problem and pain points

5 minutes

#2 - Individual ideation / sketching

•Sketch as many design ideas as possible

10 minutes

#3 - Present back to your group

• Explain your design ideas and how they

solve the design problem and persona’s pain

points

!

!

! 10 minutes

#4 - Critique the designs

• Review all the designs

•Which ones are worth taking forward?

•Don’t be precious! They’re just sketches…

!

15 minutes

#5 - Refine the designs together

• Working in your group, take the best ideas

and refine them

•Nominate someone to sketch the new

design

!

15 minutes

#6 - Pitch!

• Pitch your design concept

•Tell a story about how the design solves the

user’s problem and pain points

!

15 minutes

Let’s recap…

•Diverge and generate lots of design ideas

quickly - good for concept generation

•Converge on the best designs

•Helps the team explore a problem space

and buy into designs early on

•Focuses on solving users’ problems

Thank you to our sponsors:

Hiring at http://www.jagex.com/careers/jobs/

Any questions? !

Thank you :)