wcu athletic style guide - william carey university...mark. black and red should be separated by...

WILLIAM CAREY UNIVERSITY ATHLETIC STANDARDS MANUAL

ATHLETICS

TABLE OF CONTENTS

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ATHLETIC LOGOS Primary Logo . . . . . . . . . . . . . . . . . . . . . . . . . . . Crusader Logo . . . . . . . . . . . . . . . . . . . . . . . . . Wordmarks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

LOGO USAGE Basebal l Apparel . . . . . . . . . . . . . . . . . . . . . Basketbal l Apparel . . . . . . . . . . . . . . . . . . Soccer Apparel . . . . . . . . . . . . . . . . . . . . . . . . Golf Apparel . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

PRACTICE GRAPHICS Logo Marks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

PRACTICE GRAPHICS USAGE . . . . . .

GRAPHIC STYLING Typography + Colors . . . . . . . . . . . . . . . Numerals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

LOGO USAGE GUIDE . . . . . . . . . . . . . . . . . . . . .

PRIMARY LOGO

WILLIAM CAREY

WILLIAM CAREY

03

PRIMARY LOGOCOLOR APPLICATION

WILLIAM CAREY

WILLIAM CAREY

WILLIAM CAREY

WILLIAM CAREY

04

CRUSADER LOGO

05

WORDMARK - STANDARDCOLOR APPLICATION

06

WORDMARK - ARCHEDCOLOR APPLICATION

07

WORDMARK - SLANTEDCOLOR APPLICATION

08

CRUSADER WORDMARK - STANDARDCOLOR APPLICATION

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CRUSADER WORDMARK - ARCHEDCOLOR APPLICATION

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CRUSADER WORDMARK - SLANTEDCOLOR APPLICATION

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CAREY WORDMARK - STANDARDCOLOR APPLICATION

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CAREY WORDMARK - ARCHEDCOLOR APPLICATION

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CAREY WORDMARK - SLANTEDCOLOR APPLICATION

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CAREY WORDMARK - RAISEDCOLOR APPLICATION

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WCU LOGO - STANDARDCOLOR APPLICATION

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WCU LOGO - ARCHEDCOLOR APPLICATION

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WCU LOGO - SLANTEDCOLOR APPLICATION

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LOGO USAGEBASEBALL

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24

C

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LOGO USAGEBASKETBALL

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13WILLIAM CAREY

LOGO USAGESOCCER

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WILLIAM CAREY

LOGO USAGEGOLF

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PRACTICE GRAPHICSGENERAL USE

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WILLIAM CAREYCRUSADERS

WILLIAM CAREYCRUSADERS

WILLIAM CAREYCRUSADERS

WILLIAM CAREYCRUSADERS

CRUSADERSWILLIAM CAREY WILLIAM CAREY

WILLIAM CAREY

CRUSADERSWILLIAM CAREY

WILLIAM CAREYCRUSADERS

WILLIAM CAREYBASKETBALL

PRACTICE GRAPHICSSPECIFIC USE

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WILLIAM CAREYBASEBALL

WILLIAM CAREYVOLLEYBALL

WILLIAM CAREYSOCCER

WILLIAM CAREYGOLF

CRUSADERSSOFTBALL TENNIS

CRUSADERSCROSS COUNTRY BEACH VOLLEYBALL

WILLIAM CAREYTRACK + FIELD

PRACTICE GRAPHICSSPECIFIC USE

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CRUSADERSSOCCER

BASKETBALL

GOLF

CRUSADERSVOLLEYBALL

BASEBALL

TRACK + FIELD

TENNISSOFTBALL

PRACTICE GRAPHICS USAGEBASEBALL

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CRUSADERSB A S K E T B A L L

BASKETBALL

WILLIAM CAREYCRUSADERS

WILLIAM CAREYCRUSADERS BASKETBALL

BASKETBALLBASKETBALL

TYPE + COLORS

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Carey RedPMS 200CMYK: 16, 100, 87, 7RGB: 193, 2, 48#C10230

Black White

REGULAR

ITALIC

INDUSTRY BLACKABCDEFGHIJKLMNOPQRSTUVWXYZ

ABCDEFGHIJKLMNOPQRSTUVWXYZ

REGULAR

ITALIC

INDUSTRY DEMI

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ

REGULAR

ITALIC

Industry Book

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ

ATHLETIC NUMERALS

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0 1 2 3 4 5 6 7 8 90 1 2 3 4 5 6 7 8 9

0 1 2 3 4 5 6 7 8 90 1 2 3 4 5 6 7 8 9

0 1 2 3 4 5 6 7 8 90 1 2 3 4 5 6 7 8 9

LOGO USAGE GUIDE

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GENERAL GUIDELINES

• Do not stretch, warp, crop, or otherwise alter logo marks in any way.

• Do not create new marks with the logos shown here. Use only the logo files provided.

*to request a new mark, please contact the Director of Athletics.

• Do not covert logos to any colors outside of the palette provided.

• Do not apply any unapproved effects to the logos including drop shadows, gradients, and halos.

• To ensure readability, avoid having large areas of red and black touching, except inside of the Crusader

mark. Black and red should be separated by white.

• University logo marks, including the university seal and shield, should not be used to represent athletics in

any communications, marketing, or merchandise.

• Practice graphics should not be used on any official athletic gameday uniforms.

PRODUCTION GUIDELINES

• PMS (Pantone Matching System) colors should be used in manufacturing all print and apparel items to

ensure correct color production.

For print materials:

• For most accurate color production, utilize CMYK colors.

• To maintain print quality, use only high-resolution vector file formats.

Examples of vector files include: EPS, SVG, AI, PDF

For digital use:

• Use files that utilize RGB colors at 72dpi.

Examples include: JPG, PNG

Download all official logo files at www.wmcarey.edu/brand or obtain them from the desktop publishing coordinator at 601.318.6439.

WILLIAM CAREY UNIVERSITY710 William Carey ParkwayHattiesburg, MS 39401

601.318.6051 Phone601.318.6454 Main Fax800.962.5991 Toll Free

ATHLETICS710 William Carey ParkwayHattiesburg, MS 39401

601.318.6111 Phone

www.careyathletics.com