water pitcher - alimuqi.com pitcher upgrade solution.pdf · general pitcher instant boiling water...

Problem Innovation Function Upgrade Customer Cases

Upgrade Solution

Water Pitcher

CONTENTS

PART01 Traditional Pitcher Problems

PART02 Need Innovation

PART03 Function Upgrade

PART04 Customer Cases

Brands

BRITA, LAICA, BARRIER, TOSHIBA, BWT

Market Distribute

Pictcher manufacturers mainly located in Europe, North America, and China OEM factories

1

General pitcher Instant boiling water Pitcher

Style2

General pitcher retail price at $38-$45, instant boiling pitcher is at $15-$41.

Price3

Generally used activated carbon, ceramic filter, hollow fiber, RO membrane, UF membran, quartz sand, PP composite structure. Few manufacturers add maifan ball, nano silver antibactrial ball, tourmaline ball and such low cost ceramic ball .

Pure water. Release rich minerals and trace element, activate water, improve pH.

Filter Structure

4

Promotional Point

5

Tradition PitcherProblems

PART 01

Cause added

value decreasing

and weak profit.

Serious Homogenization

Lack of Innovation

Single Appearance

Industry Development Need Innovation

PART 02

Appearance Design

Function Upgrade

IntelligentUpgrade

According to each company demand, we can let large famous design company design unique appearance, but it is difficult to make a breakthrough only depends on appearance.

At present there are very few manufacturers develop functional water pitcher, generally operate OEM.

Water pitcher manufacturers can add functions such as water temperature test, heating,thermostatic and such. Also various index of water condition, such as TDS, PH and such.

1 2 3

MUQI AdvantagesMUQI development on water purification ceramic filter media and so many years production experience on function ceramic ball,we can help customers function upgrade on water pitcher.

Function Upgrade PART 03

Upgrade Method

Activated Carbon+MPH+ Mineral Alkaline Ceramic Ball（80g）+Negative Ion Ceramic Ball（20g）+PP

Mineral Alkaline Water Pitcher

ORP Water Pitcher

Customers Distribute：Malaysia, India and such south east asia countries

Reason：South east with earth's surface water and with high PH, so alkaline water is the

essential need for the people.

Hydrogen Water Pitcher Activated Carbon+Hydrogen Ceramic Ball（100g）+PP

Activated Carbon+ORP Ceramic Ball（100g）+PP

Customers Distribute: South east asia countries

Reason：Hydrogen water deep influence in South east asia

Customers Distribute：Europe and North America countries

Reason: Europe and North America customers recognized ORP water, so to upgrade the

product we can catch this opportunity.

Customer CaseShanghai Bluetech

PART 04

Water Filter Media Formula:

ORP Ceramic Ball（30g）Mineral Ceramic Ball（30g )Zeolite（15g）Far Infrared Ceramic Ball（13g）Maifan Stone Ceramic Ball（13g）

ContactPART 04

Contact: Helen Sun

Mob/whatsapp/wechat：+86 135 8101 6486Email: helensun626@gmail.comSkype: helensun626