washington d.c. rebels of recruiting roadshow | ben thompson from tmp
Post on 08-Feb-2017
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Labs, what is it good for?Who it is. What types of projects we focus on?Why?
candidate behaviortechnological changehow do we get thereopportunities and examples
LOYALTY LOOP
INSPIRE & BOND
CONSIDER & EVALUATE
APPLYENJOY
ADVOCATE
In 2014 the job seeker decision cycle lengthened by 41%.
Jobseeker Decision Cycle
• 78% of sales professionals said they would accept less money to work at a company selling something compelling.
• 78% of software engineers say the top reason they would leave their job is salary and compensation.
• 66% of healthcare professionals are likely to accept less money to work at a company with a great culture
Glassdoor – 2014
What Mattered:• An accurate, grammatically correct resume• Having completed some education from
beginning to end• Having successful sales experience in high
priced items• Demonstrated success in some prior job• Ability to work under unstructured conditions.
What Didn’t:• Where the candidate went to school• What GPA they had• The quality of their references.
Results$4M improvement in revenues in the next fiscal period.
What Mattered:• Behavioral Interviews• Assessments
What Didn’t:• Brainteasers• Degree• GPA• School• Test Scores
What Mattered:• Personality Tests
What Didn’t:• Criminal Record• School Level• Experience
Results20% reduction of turnover while increasing output and production
A Good Content Strategy Touches Everything
Email Internal Social Events Job Search Job Description Paid Campaigns
RESULTS• 150 Schools• Over 5,000 Students• Only 17 People Completed• 10 Hired• 37,500% traffic increase YOY
Be.Here is a EGC program that provides ESPN a branded, unique, efficient way to create, organize, manage, and distribute employee generated content that tells the unique stories about what it's like to work there. Those stories would center around ESPN's EVP, culture and employment experience.
What is Be.Here?
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