walkthrough to mobile search
Post on 28-Nov-2014
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A Walkthrough of Mobile Search
@RepriseMedia_BE
@pietergoyens
slideshare.net/ThinkSearch
“iPhone users have more sex”
Evolution in Mobile
1990 2000 2008 2014
Communication
Entertainment
Commerce
Life critical
Smartphone Senses
autorijden
Most Popular Ad Formats:Click-to-Call
Most Popular Ad Formats:Sitelinks
Most Popular Ad Formats:Location Extension
Most Popular Ad Formats:Click-to-Download
Coming Soon:Product Extensions
New Features to Mobile Search:Shortcut Icons
Take-Aways for Mobile Sites
• Prioritize your content
• Use white space wisely
• Use big buttons
• Make it easy to convert
Take-Aways for Mobile Strategy
• Create separate campaigns
• Optimize keyword list for mobile users
• Create compelling ad text
• Bid and budget for mobile
• Track your performance
Targeting
Google AdWords vs. AdMob
Start now!
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