wacc2016 in hereford katja leyendecker wac2016
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sensitive campaigningsupportive urban design v offering support
Katja LeyendeckerNorthumbria University
newcycling.orgCycling Embassy of GB
NEXT EXITWomen & Cycling
Hereford4 May 2016
@WeCycle_UK
Credit @amsterdamize@WeCycle_UK
Credit @amsterdamize@WeCycle_UK
The Struggle in low-cycling countriesFrom the message boards
@WeCycle_UK
Urban environment and peoplePeople typically know the benefits of cyclingPeople cycle when• their local environments are supportive• it is designed into the urban fabric
Key ingredient Protected cycleways on main roads ie on direct routes (Pooley, Pucher)
ButPeople’s view can be fast/ snap, static/engrained, habitualPeople ‘support’ perceived status quo and social normPeople’s view can be irrational People may have fear / anxiety of changePeople find it hard to imagine (spatial) change
@WeCycle_UK
Individual
Environmental
Social
Personal
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Adapted from Barton & Fink (2006)
Groups of individuals
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Social networks
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Collective and campaigning
Based on Jensen (2013) Staging Mobilities
CYCLING
‘culture’
Automobility
Automobility
Automobility
Auto
mob
ility
Polity & purse stringsPlanningDesign
RegulationsInstitutions
CAMPAIGNSRallying the troopsSocial interaction
Individual performancesSolidarity
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The cyclist you design
From Leyendecker (2015)
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Dealing with marginalisation
Taken from Wesslowski (2015) Facilitating a contested practice
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Segmentation of ‘the public’
From Anable (2005) Identifying travel behaviour segments using attitude theory
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Positionality – a strategy proposal
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ESRC Newcastle day messages
Clear campaigning message:
To make cycling comfortable for all, we need good quality protected cycleways – inclusive for people of all ages and abilities• Direct, on main roads• Space taken from carriageway• Footway not compromised
1. We must not preach or evangelise, but listen.2. For whom are we speaking (out)?
• Individual or collective/campaigner?3. Collective concert - what instrument are you playing?
• Community organiser or political campaigner?4. Look around us, finding allies in social/environmental justice
Thanks for listening
ContactEmail katja.leyendecker@northumbria.ac.ukBlog https://katsdekker.wordpress.com/Twitter @katsdekker
@WeCycle_UK
Literature and resourcesAnable (2005). ‘Complacent Car Addicts’ or ‘Aspiring Environmentalists’? Identifying travel behaviour segments using attitude theory. Transport Policy, 12(1), 65-78. doi: 10.1016/j.tranpol.2004.11.004 online
Barton & Grant (2006). A health map for the local human habitat. The Journal for the Royal Society for the Promotion of Health, 126 (6). pp. 252-253. ISSN 1466-4240 online
ESRC Newcastle day (2015). Academia and advocacy day. online
Garrard (2009). Quote in “How to Get More Bicyclists on the Road”. Scientific American. online
Jensen (2013). Staging mobilities: Routledge. ISBN 9780415693738 (page 6)
Leyendecker (2016). The ecology of cycling. online
Pooley et al (2013). Promoting Walking and Cycling : New Perspectives on Sustainable Travel. Bristol: Policy Press.
Pucher & Buehler (2012). City cycling: MIT Press. ISBN 0262517817
Spotswood et al (2015). Analysing cycling as a social practice: An empirical grounding for behaviour change. Transportation Research Part F: Traffic Psychology and Behaviour, 29, 22-33. doi: 10.1016/j.trf.2014.12.001 online
Urry (2004). The ‘System’ of Automobility. Theory, Culture & Society, 21(4-5), 25-39. doi: 10.1177/0263276404046059 online
Wesslowski (2005). Facilitating a contested practice. online
@WeCycle_UK
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