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Post on 04-Jun-2019
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To buyers:• Easy & Convenience
• Private
• Greater product access and selection
• Wealth of comparative information
• Interactive and immediate
• Greater consumer control
To sellers:• Building customer relationships
• Reduced costs
• Increased speed and efficiency
• Greater flexibility
• Global medium
Benefits of E-Marketing
Modern consumer are Needy and demanding, instant, take control, experience seeker, vocal, less loyal.
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