volunteer programs: marketing service capturing a new wave of motivated volunteers through a...

Volunteer Programs:Marketing ServiceCapturing a new wave of motivated

volunteers through a sustainable model

Partners volunteer recruiting Volunteer expresses interest in his/her

geographic community, and gives time locally and/or in counterpart chapter.

Volunteer residing in country/state with little or no Partners activity does not volunteer with Partners.

Volunteer whose interest does not coincide with local chapter either initiates new activities or does not volunteer with Partners.

What do volunteers want? To make a difference in a field of interest

and/or talent that resonates with them. Safety. A respected organization who will

coordinate their experience well. To serve in the time they have available. An experience they can afford to pay for.

Who offers service programs? Sample organizations Prices Levels of service

Three models Basic Average Complex

Basic model: Target market Independent and experienced travelers People who have already volunteered through a

very structured program in the past and “know the ropes”

Backpackers who are on a budget and want to incorporate volunteering into their trip

Adventurous people who don’t want anyone “holding their hand”

Average model: Target market People who have traveled before but never

to lesser developed countries College students whose parents are part of

the decision making process Experienced travelers who are first time

volunteers and not very familiar with the concept of service-oriented travel

Complex model: Target market High School students Inexperienced travelers People who don’t want to be responsible for

any planning

Pilot programs Guatemala (Spanish Cultural Immersion)* Nicaragua Ecuador ____?____

*skills-based program

Key issues to address Roles and responsibilities of stakeholders Model type (basic, average, complex) Revenue sharing Marketing Integration into Partners

Volunteer Programs:Marketing Service

Capturing a new wave of motivated volunteers through a sustainable model

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