vodafone

Presented By Group 11

Introduction• Vodafone Group is

telecommunications Company Headquartered In London. Un

• It is the World's Largest Mobile Telecommunications Company Measured By Revenues And The World's SECOND LARGEST Measured By Subscribers.

• It is successfully Operating In Over 30 Countries And Has Partner Networks In Over 40 Additional Countries .

OverviewFounded 1984

HEADQUARTERS LONDON , U.K.

Area served Worldwide

Key people GERARD KLIESTERLEE(Chairman)VITTORIO COLLAO (CEO)

Products Mobile Telephony, Internet Services, Digital Television

Revenue $ 45.88 billion (2011)

Vodafone In India• Vodafone was launched

officially on 21st September 2007.

• Vodafone Acquires A 67% Stake In Hutchison Essar For $10.7 Billion.

• Than on hutch was rebranded as Vodafone.

Video

Telecom Market In India

19.89%

16.87%

16.66%

11.20%

11.08%

10.29%

6.83%3.19% 1.43% 0.82% 0.64% 0.41% 0.37% 0.17% 0.16% Bharti Airtel

RelianceVodafoneIdeaBSNLTataAircelUninorSistemaVideoconMTNLStelLoopEtilsatHFCL

TATA

BSNL

Idea

Reliance

Bharti Airtel

Competitors In India

Prepaid cellphone connection

Prepaid recharge card

Top – ups

Vodafone postpaid

Products

Vodafone PCO

Vodafone handy phone

World calling cards

I-Phone 3G

Magic box handset

ServicesTunes And Downloads

Entertainment

Sports

News and updates

Travel

Internet

Messaging

Astrology

Mobile Money Transfer

Miscellaneous

Tariffs And Plans

4P’s Of Marketing

Product• Provide different

features like chat, ringtones, send and receive messages, video call, travel, games etc.

Place• Vodafone UK

operates over 300 of its own stores.

• It also sells through independent retailers e.g. Carphone Warehouse.

Price• Offers various pricing

structures to suit different customer groups.

• Monthly price plans are available .

• Phone users can top up their phone on line.

Promotion• Explain new

products and ideas in newspapers and magazines.

• Advertising on T.V., billboards, etc.

Segmentation Positioning And

Targeting

Segmentation• Income

• Age

• Service usage

• Life of service

• Geographical condition

• Nature of customer

Targeting• Home calling cards

for the families of those professionals who use to work abroad.

• Rs. 10 recharge for small user.

• Cheap SMS facility for youth

Positioning• Vodafone is more

young and fun brand.

• Zoozoo and parrot will be retained for the brand position.

• They talk about the exclusivity of the network and the service they are offering to the customer.

Sponsorship

Australia Cricket Team• Vodafone

sponsored the international Test Series in Australia over the summer.

• Michael Clarke was chosen as a brand ambassador of Vodafone.

UEFA Champions League

• UEFA and Vodafone entered into a contract in 2007.

• Italian and British fans got a chance to win tickets to see match.

• Campaign ran for 5 weeks.

Mclaren Mercedes

• Vodafone McLaren Mercedes team is competing in the 2011 Formula 1 World Championship with drivers Lewis Hamilton, Jenson Button, Pedro de la Rosa and Gary Paffett .

Video

BIGG BOSS• Vodafone and Bigg

Boss entered into a contract in 2008 (Bigg Boss season 2).

• Customer gets a chance to ask a question to his favorite contestant.

Indian Premier League

• Vodafone has signed deal with Indian Premier League for 5 years till 2012 amounting to $25 million.

• Customers will be able to order tickets for IPL matches.

• Customer can also participate in the ‘Predict the Man of the Match’ contest.

Video

Vodafone Mobile

Magic Box• A free pre-paid Vodafone

connection with six months validity.

• Rs 50 worth of talk time free.

• Two Bonus cards with very low call rates.

• A two-year replacement warranty. 

Vodafone Smart 3G Android Phone

• Vodafone has launched a new 3G Android phone in India at an attractive price of Rs 4,995. The new Vodafone Smart is powered by Qualcomm's Snapdragon S1 processor and Android 2.2.1 operating system.

Market Strategies

Zoozoo

Video

• Vodafone chose the Indian Premier League 2 (IPL-2) as a platform to launch Zoozoo.

• Vodafone extensively promoted these characters on social networking sites.

• Vodafone has also announced to launch the Zoozoo goodies like zoozoo toys, zoozoo mugs, zoozoo keychains, zoozoo t-shirts, etc.

Super Weeks

Vodafone Parrot

• Zoozoo took break.

• Introducing new Ultra-Pocket Sized Tariff at just Rs 4.

Problems Facing By Customers

• Unpredictable loss of signal.

• People are unable to connect to the “My account” on the website .

Recommendations• Improve auto roam

coverage in India, South Africa, Thailand, China, Japan and U.S.A.

• Improve coverage by creating a facility exchanging messages where coverage is weak.

Thank You…