vitamin group / ru.branding project presentation (eng)

T h e g r e a T h e r i T a g e o f o u r c o u n T r y

For centuries Russia has been famous for its tradition of folk art, original paintings, motives and characters depicted on objects of peasant’s everyday life. It is our history, pride, heritage.

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g l o o m y r e a l i T y

We entered the XXI century of high technology and moderniza-tion, while outside we have pale and depressed urban transport, miles of rusting industrial buildings.

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e T h n i c m o T i v e s — w o r l d w i d e T r e n d

In developed countries national painting has become a part of modern art and design. Today historically familiar patterns adorn haute couture dresses, furniture, interior. It contributes to the image formation, brand of the country. Its residents smile more often every day!

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u n i T i n g b e a u T y a n d f u n c T i o n a l i T y

We want to change the world around, make routine brighter.Airplanes, factories, bus-stops and trains can be originally designed with Russian folk paintings.

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e v o l u T i o n

The idea of Ru.branding is a logical continuation of art evolution, second life of forgotten Russian paintings.

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o u r v i s i o n Ships and fishes...

. . .colored trucks...

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. . .bright cans and clothing for oil companies...

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. . .birds on the sofa. These ideas are real!

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e x p e r i e n c e . c o m p e T e n c e . e n T h u s i a s m .

Project leaders Alexey Germanovich — The founder of “Open Collec-tion” foundation, folk art expert

Andrew Khusid — the head of advertising group Vitamin

Young designers from Perm, Kiev, Moscow

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w h a T w o u l d y o u l i k e T o c o l o r i z e ? a n d w h y ?

Part of your PR (as a patriotic

company)

Your uniqueness

Identity (style)

v a l u e a d d e d

c o m p e T i T i v e a d v a n T a g e s

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p r o c e s s e s Example: transformation of the standard railroad tank, “Perm road” public corporation

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We create a 3D-model of the tank Study history, preferences and opportunities (“oh, it’s obvinskaya painting!”)

Select style, apply the painting

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54 Monitor the progress of implementation. Finish the project, protect copyrights.

We offer design options

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e v e n T s

Our first works were presented to public during the I International Festival of Design “Peasant Art in the Service of Russian National Economy” in Moscow School of Management SKOLKOVO in December 2010.

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The official presentation of the project Ru.branding and art exhibition took place in RUSNANO central office in February-March 2011.

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In May the project got development and participated in the annual open festival Cherry Wood (Chershneviy les) within an exhibition “Folk Art of the Russian North”.

The exhibition included several large-scale installations. New participants presented their design projects.

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i m p l e m e n T a T i o n

Projects, embodied in life—design of Perm bus-stops, painted concrete fence within the public art festival “Long stories of Perm”.

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One of the most important design events, confirming the trend, is identity of “Sochi 2014” Olympic games. The style is based on traditional Russian paintings, united in one blanket. 6 patterns in the Olympic “quilt” are from “Open collection” foundation.

c o n f i r m a T i o n o f T h e T r e n d

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«Open collection» foundation

Ekaterina KlimenkovaTel: +7 916 612 9888E-mail: rus.art35@gmail.com

Exhibitions, events, commercial use of design.

Yuliya SoldatovaTel: +7 902 80 757 46E-mail: welcome@rubranding.comWebsite: rubranding.com

c o n T a c T u s

About the project