visual strategy

VISUAL STRATEGY

Making the Most of your Retail Space

“Merchandising by Numbers” and how to take your retail space to the next level through proven visual

merchandising tactics and effective space planning.

http://animoto.com/projects

SIMPLE CLEAN VIBE IN THIS SPACE WITH THE ALWAYS REQUIRED SEATING AREA…..MOMS, DADS, BORED

SIBLINGS….GIVE THEM A SPOT TO PARK IT!

SPACE

PLANNING

IF YOU HAVE THE CEILING HEIGHT MAKE THE MOST OF YOUR SPACE AS SHOWN HERE. BETTER ALTERNATIVE TO “PALM -TREE BOARD” APPROACH…..FIND ME A CONSUMER WHO IS SO ENTICED BY THIS DISPLAY TO MAKE A PURCHASE, I WILL EAT MY WORDS…IT IS NOT RELEVANT.

AVOID THE BOWLING ALLEY EFFECT….THE CUSTOMER NEEDS TO BE DIRECTED

THRU YOUR SPACE BY APPROPRIATE FIXTURE ARRANGEMENT….KEEP IN MIND YOUR HOT SPOTS IN YOUR STORE AS

WELL…THAT IS WHERE YOUR HIGHEST PRICEPOINT GOODS SHOULD BE MERCHANDISED. AS SHOP OWNERS I AM SURE YOU ALL KNOW YOUR HOT SPOT!

WHAT IS UP NEEDS TO BE DOWN…ACCESSIBLE TO THE SHOPPER….IF THEY CAN’T REACH IT AND LIKE MOST SHOPS, SHORT STAFFED…YOU’VE LOST ANOTHER SALE….SELF SERVICE IF NEEDED IS THE NAME OF THE GAME.

GREAT USE OF SPACE….CLEAN AND TO THE POINT

DESTINATION SHOPPING AT ITS BEST.

ALLOW ENOUGH SPACE FOR EASE OF FLOW THRU YOUR SPACE. ADA REQUIRES

36’’ AISLE SPACE AND BETWEEN FIXTURES. BUMPING INTO RACKS AND KNOCKING ITEMS FROM SHELVES DOES NOT MAKE A

MEMORABLE EXPERIENCE. IF THE ALLURE OF YOUR SHOP IS PLASTIC HANGERS AND SHOULDER

PROTECTORS RETHINK YOUR FIXTURING AND A BETTER ALTERNATIVE TO UTILIZING THE SQUARE FOOTAGE A ROUNDER OF TEES TAKES UP VS. A

FOLDED UNIT. INCREASE YOUR CAPACITIES BY AT LEAST 30%.

YES…..

MESS…..

LIFESTYLE

MERCHANDISING

KNOW YOUR CUSTOMER AND STICK

TO WHAT WORKS …OVER ASSORTING TO CAPTURE AN AUDIENCE YOU DON’T CURRENTLY CATER TO JUST TURNS YOUR SHOP INTO A DUMPING GROUND. STAY NARROW AND FOCUSED!

GUYS ARE REFERRED TO AS DESTINATION SHOPPERS. IF SHOPPING FOR SHORTS THEY WANT TO SEE THEM ALL ON A WALL, PICK THEIR SIZE AND BUY IT. KEEP THE CROSS MERCHANDISING ASPECT TO A 3 TO 1 RATIO CLEARLY DEFINING THE CLASSIFICATIONS AND SPRINKLING IN RELATED ITEMS TO INCREASE UPT’S. GIRLS ON THE OTHER HAND LOVE THE HUNT!

IF YOU HAVE THE SPACE TO TURN YOUR SHOP INTO A PROP HOUSE…COOL….LIFESTYLE MERCHANDISING NAUTICAL STYLE. HIGH END TICKET ITEMS IN THIS RESORT ALLOW

FOR THIS EASE OF MERCHANDISING.

Re thinking your space to allow for props that double as fixtures makes a big difference to any shop….in this instance I would have hung additional product to increase the dollar per Sq ft.

INFUSION OF ART, CULTURE, MUSIC

GRABBING THE ATTENTION OF THE CONSUMER KEEPS THEM IN YOUR SHOP LONGER… GOOD MUSIC, GOOD READS AND A PLACE TO SIT IS IMPARATIVE!

A H

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INTO

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IFESTY

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LOW BUDGET

BIG IMPACT INTERIOR AND EXTERIOR

•Give definition to a new collection with FLOR carpet panels •Found objects like this bike painted blue are high impact on the cheap•The longer you can keep the customer “entertained” the longer they stay in your

space increasing selling opportunities•Get them to touch it! Do you know once a customer touches an item the likely hood of a sale is doubled? •Increase your UPT’s by having add on items cash wrap adjacent!

•Using every inch…BUT your cash wrap shouldn’t look like a junk shop! •Keep it clean and shoppable. •Mannequins SELL product. Make the investment!

REPETITION SIMPLE COST EFFECTIVE IDEAS TO CREATE IMPACT IN A WINDOW OR SHOP INTERIOR…..

QUIRKY RETAIL IS A FORM OF ENTERTAINMENT…MAKE THE MOST OF IT!

STORY LINES CREATING A

SHOP WITHIN A SHOP LIKE THIS IS COOL FOR THE BRAND FEATURED AND IS VISUALLY IMPACTING

INEXPENSIVE

PROPS SIMPLE PROPS LIKE THIS ADD VISUAL INTEREST TO ANY SPACE….

NO MISTAKING WHAT THIS SHOP IS….BUT KEEP IT CLEAN!

DON’T TRY TO MAKE YOUR WINDOW ALL THINGS TO ALL PEOPLE. HAVE A FOCAL POINT AND WORK AROUND

THAT….

WINDOWSYour windows are the eyes to your store and the

interior is the soul…sjm

LACKING ANY FOCAL POINT….NOT SURE IF THEY ARE SELLING

BRICKS, SHEETS OR ARTWORK…

IF YOU CAN’T DO IT HIRE SOMEONE WHO CAN!

BY ADDING A SIMPLE BACKDROP OF COLOR OR

PATTERN WOULD HAVE MADE THIS WINDOW WAY MORE INTERESTING…SUCH AN EASY FIX AND THEY JUST STOPPED SHORT!

POP OF COLOR CLEVER SALE INTIATIVE AND USE OF COLORYOU HAVE 2.5 SECONDS TO CAPTURE A PASSERBYERS ATTENTION…AND THAT IS ON FOOT….IF YOU ARE A FREE STANDING SHOP ON A BUSY STREET YOU HAVE TO MAKE THE MOST OF YOUR WINDOWS OR YOU WILL WILT INTO THE BACKGROUND….

BIG BOX RETAILER USING

THE POPS OF COLOR AND REPETITION…GRABS YOUR EYE FOR SURE!

EVEN ON A BUSY STREET THIS WINDOW CAUGHT PEOPLES ATTENTION

USE OF LARGE SCALE IMAGERY WORKS EVERY TIME…..IF YOU HAVE THE SPACE… PARTNER WITH YOUR SALE REPS TO INITIATE A MONTHLY WINDOW TO A PERSPECTIVE VENDOR EACH MONTH…A WIN WIN SITUATION!

THE EFFORTLESSNESS OF THIS WINDOW IS WHAT CAUGHT MY EYE. IT JUST GOES TO SHOW THAT SIMPLE GOES A LONG WAY….AND WE SPENT $200.00 BECAUSE OF THREE LIGHT BULBS…

WITH THAT SAID, AS SHOP OWNERS YOU NEED TO TAKE ADVANTAGE OF THE STAGE YOU HAVE CREATED! KEEP IT

SIMPLE, INNOVATIVE AND IMPACTFUL AND ALWAYS REMEMBER THAT IT IS ENTERTAINMENT WRAPPED IN A LIFESTYLE!