visual storytelling & thumbstopping design
Post on 10-May-2015
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DESCRIPTION
How we consume information is constantly changing. With the shift towards highly visual storytelling and the decrease in organic reach by many social platforms it is even more important that your content tells a story and ultimately gets a users thumb to stop on your content and take notice. This deck highlights best in class examples of visual storytelling, atomized content, thematics & real-time examples that are creative and drove engagement. Many examples were featured by Facebook & Twitter teams as best in class.
TRANSCRIPT
T H U M B S T O P P I N G D E S I G N
T O M E D W A R D SV P, D I G I TA L S T R AT E G Y
H O W T O S TA N D O U T ?
V I S U A L S T O R Y T E L L I N G
S T O R I E S & FA C T S = 2 2 % H I G H E R R E C A L L
AT O M I Z E D C O N T E N T
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T H E M E S
R E L E VA N T & T I M E LY
#SKYWIRE GENERATED 1M TWEETS
#SKYWIRE GENERATED 1M TWEETS
#SKYWIRE GENERATED 1M TWEETS
#SKYWIRE GENERATED 1M TWEETS
M O B I L E F I R S T D E S I G N
THANK YOU!!!Tom Edwards
VP, Digital Strategy & InnovationThe Marketing Arm & Fanscape
@BlackFin360
BlackFin360.com/blog
tedwards@themarketingarm.com
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