visual storytelling: the state of “show me” social sharing

Post on 14-Jan-2015

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The state of social sharing has moved from simply telling your story to creatively showing your audience your message. You’ve already matched your target audience preferences with the appropriate social channels. Now it’s time to show them the visuals and fill those channels with engaging content. Let’s leverage your visual assets on Facebook, Twitter, Instagram, and Pinterest using proven tips & techniques. We’ll also explore best practices and examples of businesses that stand out from the crowd by using visuals to successfully engage their fans. Presented at Social Media Rockstar Event on September 17, 2014.

TRANSCRIPT

Photo: Thomas Hawk on Flickr

@myklroventine

Photo: Marc Wathieu

Photo: dierk schaefer on Flickr

Photo: Steve Petrucelli on Flickr

Photo: Thomas Hawk on Flickr

Source: visual.ly/what-makes-good-infographic

Photo: Ben Watkin on Flickr

Images Size & Quality

• Physical Size*

• File Size

• Resolution

• File Type

• * IMPORTANT

croppola.compicmonkey.com

photoshop.com/tools

• Control your light through ISO settings

• Experiment with different angles & orientation

• Higher resolution = better when uploading to social networks

Pro Photo Tips:

Photo: harold.lloyd on Flickr

• Get to know your camera app

• Clean your lens

• Use the flash sparingly

Phone Photography Tips:

• Get up close — avoid zoom!

• Use the highest resolution possible

Photo: Abe Kleinfeld on Flickr

The Rule of Thirds

Divide the photograph in your mind into thirds, and position the subject either in the left or right

third of the image.Photo: Wikimedia Commons

creativecommons.org

Photo: cubancouncil.com

Source: jonloomer.com/2014/01/20/facebook-image-dimensions/

Source: jonloomer.com/2014/01/20/facebook-image-dimensions/

Photo: Shawn Campbell on Flickr

Profile pic: 400 x 400 pxCover photo: 1500 x 500 px

In-stream preview: 440 x 220 pxVertically centered, <3MB

Photo: ripenecommerce.com

=

Source: designerrobrusso.com/what-is-the-perfect-pinterest-pin-size/

analytics.pinterest.com

Photo: marketingland.com

Auto Awesome animated

GIFs!

Photo: ed_needs_a_bicycle on Flickr

Photo: Nate Grigg on Flickr

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