visual side of content marketing

Visual SideOf Content Marketing

The

matt@avalaunchmedia.com

@matt_siltala

Visual SideOf Content Marketing

The

matt@avalaunchmedia.com

@matt_siltala

What is content?

@matt_siltala

The trend is going visual

@matt_siltala

Of info submitted to the brain is

visual

90% 60,000xImages process

faster than text

@matt_siltala

What is easier to process?

or

@matt_siltala

Going Visual OnInstagram 150,000,000

Users

257 MINUTES/MONTHAvg. time spent on Instagram

55 MILLIONPhotos uploaded every day

16 BILLIONTotal shared photos

1.2 BILLIONLikes per day

70%Of users check Instagram daily

@matt_siltala

Going Visual OnPinterest 70,000,000

Users

14.2 MINUTES/DAYAvg. time spent on Pinterest

80% OF PINSAre re-pinsBEST IMAGE SIZE: 600 x 800

80%Of users are female

78 CENTS IN SALES/PINOn average. Up 25% from 2012

10 MILLIONU.S. monthly unique visitors(Faster than any independent site in history)

@matt_siltala

Going Visual OnPinterest

On Instagram, you can create: How-to’s, recipes, checklists, and more.

@matt_siltala

Pinterest’s‘Pin It’ button hasNow overtakenFacebook’s ‘Like’button and Twitter’s‘Tweet’ button onBrands’ productPages.

62%Of brandsHave Pin Itbuttons

61%Of brandsHave Tweetbuttons

59%Of brandsHave Likebuttons

42%Of brandsHave Google+buttons

Going Visual OnFacebook 1,230,000,000

Users

18 MINUTES/DAYAvg. time spent on Facebook

350 MILLIONPhotos uploaded every day

72 MILLIONLikes per day

144 MILLIONFriend requests per day

216 MILLIONSent messages per day

@matt_siltala

Going Visual OnFacebookCover Photo: 851 x 315Profile Photo: 160 x 160Shared Photos: 403 x 403Facebook Page Post Images: 960 x 960Link previews: 90 x 90Ad image size: 100 x 72Sponsored Story Images: 194 x 139Milestone or Highlighted Post: 843 x 403

@matt_siltala

Going Visual OnTwitter 645,750,000

Users

12:51 MINUTES/DAYAvg. time spent on Twitter

500+ MILLIONTweets every day

2.1 BILLIONTwitter search engine Queries per day

60%Of users are on mobile

208 FOLLOWERSPer user(on average)

@matt_siltala

Going Visual OnGoogle+ 300,000,000

Users

6.9 MINUTES/MONTHAvg. time spent on Google+

1.5 BILLIONPhotos uploaded every week

20 MILLIONMobile monthly users

33% OVERALLGrowth per year

56% GROWTHIn usage for members(Ages 45-54)

@matt_siltala

6 BillionPhotos uploaded each monthPhotos & Images get…

50% MoreInteractionthan other content

10x MoreSharesthan links

7x MoreLikes

90%

Videos on landing pagesIncrease page conversionRates by

94%Posts with Visuals receive

60%of consumers are morelikely to click on a businesswhose images appear insearch results

More page visits andEngagement thanThose without

@matt_siltala

How do I stand out?

Become a

better writer

@matt_siltala

See what the

buzz is about

@matt_siltala

Leveragewhat you've got

Give them a window into your

inner workings

@matt_siltala

News Jack

Think like ajournalist

BONUSBrands have caught on and become content marketers

@matt_siltala

BONUS X2Even Celebrities Have Become Brilliant Content Marketers

@matt_siltala

Repurpose Successful Content

• Blog posts• New Releases• Linkbait articles• Infographics• Video• Podcasts• Images/Memes• White Papers• Power Points

Transform content you already have into:

@matt_siltala

Case Study Social MEowDIA

Case Study Social MEowDIA“Avalaunch Media dropped this SWEET infographic”

“I think this infographic is genius”

“PURE GENIUS”

“Best, cutest, funniest infographic ever”

“This infographic is AWESOME”

“LOL!”

“Social Meowdia is beyond absurd. So absurd, that I LOVE IT”

“All other infographics can now go home!”

… the list goes on and on

• 100,000+ social shares

• Thousands of Links Build

• Thousands of $$ generated

Case Study Social MEowDIA

Case Study Paws vs. Claws

200,000+Twitter Followers

1.8 MillionFacebook Likes

200,000+Subscribers toWeekly Newsletter

Avalaunch Media joined with The Humane Society of the United States and NEADS (Dogs for Deaf and Disabled Americans).

Social MEowDIA CreatedPaws Vs Claws

Case Study Social MEDogIA

Repurpose Successful Content

Following the success of the Social MEowDIAinfographic, Avalaunch Media created these eBooks.

Repurpose Successful Content

Repurpose into memes and each one could beused for a blog post or shared on SM sites.

@matt_siltala

Cool Tools• Hubspot• Pocket• PowToon• BuzzSumo• Newsle• Pushover and IFTTT• Swayy• Talkwalker• Canva

Remember, the trend is going visualDon’t be left behind.

@matt_siltala

Thank Youmatt@avalaunchmedia.com@matt_siltala