virtual dslr marketing plan

Virtual DSLRExperience the real-time DSLR

Executive Summary• Very few apps provide the real-time experience of using a DSLR on smart phone.

•VIRTUAL DSLR serves the purpose and gives the ultimate tutorial guide for beginners.

COMPETITORS• DSLR HD CAMERA and DSLR CAMERA PRO are the two most successful apps running now.

•VIRTUAL DSLR dominates them in the real-time GUI and the user friendly tutorial guide.

SWOT Analysis:STRENGTH Less Compet

ition and

user-friendly

GUI

WEAKNESS High technica

l requirements

THREAT

Failure of

proper GUI

OPPORTUNITIES

Increased no. of

photography

enthusiasts and lack of

trainers.

• To have no. of downloads 25,000 by the first year. To link-up with various photography clubs from colleges and private clubs to organize events.

•Target customers are the photography enthusiasts.

•Youth and the college students are getting more passionate towards photography.

•So getting to them, will give the right platform for success.

COLLABORATORS•As the target market is college students, collaborations with various photography clubs in colleges is to be done.

•Apart from these, regional clubs cover the other target segments.

•BRAND : VIRTUAL DSLR is the name and the motto is to provide real-time DSLR conditions.

•PRICE : It is available for free to all the users.

•INCENTIVES : User-friendly GUI and tutorials that can be easily understood by beginners.

•COMMUNICATION : The publicity of app is done through social media and through the partners in the form of various clubs.

IMPLEMENTATION

Infrastructure:• Web development team

• Marketing team

• Advertising team

• Consulting team

WORKING• Web development team will create the

user-friendly GUI and easy access to tutorials.

• Marketing team will make collaborations with various clubs.

• Advertising team will market the app in social media and conduct events in colleges for publicizing.

• Consulting team will take care of feedback and customers usage problems.

SUMMARY• Executive summary• Situation analysis• Goal• Strategy• Tactics• Implementation

Under the guidance of: PROF. SAMEER MATHUR I IM LUCKNOW.

Presented by :DINESH REDDY CHUDIVNIT NAGPUR.