videocon mobile phones independence day contest campaign case study by solomo media

Independence Day Quiz ContestCase Study

Introduction

Videocon Mobile Phones is making a big

push for the growing Smartphone &

Tablet market in India. Since its launch,

they have introduced new models in the

market offering consumers a great value

proposition combined with the latest in

style & technology.

Campaign Objective

To increase Awareness for their new

budget smartphone from Infinium

Series – X30Pro

Campaign Idea

To leverage the sentiment around

Independence Day for the

promotion of the Videocon

X30Pro Smartphone.

Execution

Flow: A Facebook Album was created with 7 Question around India’s struggle for Independence & Freedom Fighters. The Questions were kept very easy to drive maximum participation.

A basic set of rules were put in to make the selection of winners & to maximize reach via every like, share & comment.

Use of trending #IndependenceDay

Duration: 12th August 2014 to 17th August.

Creative Set

Creative Set

Creative Set

Promotions

Results: Page Likes - Organic

There was an increase of nearly 2 folds in the Avg. No. of Daily Organic Likes during the campaign duration.

Results: Average Daily Page Reach - Organic

Avg. Daily Page Reach – Organic increased by nearly 3 folds during the campaign duration.

Results: Average Daily Post Reach - Organic

Avg. Daily Post Reach – Organic increased by more than 3 times during the campaign duration.

Results: Average Daily Post Likes

Avg. Daily Post Likes increased by nearly 4 times during the campaign duration.

Average Daily Post Shares

Avg. Daily Post Likes increased by more than 26 times during the campaign duration.

Results: Average Daily Post Comments

Avg. Daily Post Comments increased more than 100 times during the campaign duration.

Results: Conclusion

Apart from a very good response on the contest, the virality of the contest extended to other posts done during the duration.

Total Organic Reach – 89180 | Daily Average – 12740.

Total Organic Impressions – 365179 | Daily Average – 52168.

Total Organic Reach of Page Posts – 80645 | Daily Average – 11521

Total Organic impressions of Page Posts – 320729 | Daily Average - 45818

Results: Conclusion

Avg. No. of Daily Organic Likes increased by 2 times.

Avg. Daily Page Reach – Organic increased by nearly 3 times.

Avg. Daily Post Reach – Organic increased by more than 3 times.

Thank You

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