video 101 - beginners guide of how to plan and make your first video

Video 101Before pressing ‘Record’…

Get Started On Video Today!

with Lindsay !de SwartNot well known in

Hollywood &

I’ve learned the basics of video so I can help you

get started!

Why use Video?

You Can’t Afford Not To!• Highest conversion rate

• Build relationships quickly with your customers

• Gain instant credibility

• Get more search traffic online

• Best way to deliver information

• Appeal to visual and audio learners

Hold your horses!

Decide on these 3 things before

you start. Let’s do a little bit of planning!

1. What’s it for?• Education

• Information

• Entertainment

• Sales

• Building relationship and culture

Ask this before you start!• What’s it for?

• What does it say?

• How are you going to say it?

2. What does it say?

• Do you want to educate/deliver content?

• Do you want people to take action?

• Have you got something to sell or promote?

Be Clear On Your Message!

3. How are you going to say it?

• Are you a ‘talking head’?

• Slides and a voice over - like this!

• Do an interview?

• Do a demonstration?

• Do an ‘over you shoulder’ screen view?

Talking head+’s!

• Build relationships

• Convey energy and personality

-‘s!

• Need to look good!

• Consider lighting, audio, location

• Likely need to do editing

Slides & VoiceOver+’s!

• can do it in your pj’s

• no location or lighting issues

• great way to share info and teaching points

!-’s!

• have to prepare a presentation

• less attention grabbing (no eye contact)

Interview+’s!

• Great info and can be used for JV offers

• Gain credibility by association

• Great to get engagement, a webinar format perhaps

-’s!

• Need to grasp the software - Google + is the best format

Demo or Screen share+’s!

• Show exactly how things are done for better learning

• picture is worth 1000 words!

• don’t need lighting/location specifics

-’s!• need to get it right!

• need to be prepared so people only see the results

What we covered today

• What’s it for?

• What does it say?

• How are you going to say it?

Every video needs 2 types of Action!

This Is Your Call To Action

1. What’s it for?

2. What’s it say?

3. How are you going to say it?

What’s coming up next…

What make up will help you - and what to avoid!

!Clothing that flatters or

frightens! !

Backgrounds that your audience will love….

Johnny Appleseed

!

Video allows you the entrepreneur, to compete with the big boys!

To see more practical advice

on Video, Webinars and

Landing Pages!!

Subscribe to my YouTube channel here

!See you there and please

‘Like’ what you see!