verhaert innovation day 2012 – joris kruse (load) - how to integrate new media technology in your...
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CONFIDENTIAL
October 26th 2012 Slide 1
CONFIDENTIAL
Media technology in your value proposition
Joris Kruse
LOAD
A VERHAERT PARTNERSHIP
Mobile interfacingBIG DATA
INTERFACING
CLIENTs
Through the analysis of Web Data and Social Media feeds around global or specific topics (e.g. sentiment about a brand), we represent live data via easy&appealing graphic dashboards. Ability to find influencers and track comments.
How to integrate new media technology in your value proposition
c’est ne pas une telephone
Connected technologies=
The number one opportunity
because of the abilities
Succesfull Product
Connected product
Convergent system
moving from physical products with communication towards integrated services.
apple views themselves as a software company
UNDERSTANDING THE FUTURELANDSCAPE OF YOUR DNA
GLOW from the core
Connected technologies enable, support and embed your business model.
What is a product today
product in the web
web in the product
hybride products
The greatest thing the ipad did Was help people imagine what the web
should look like
the browser is shifting
we are shifting in the browser
Digital offers both the flexibiliy in format, time and
opportunity to build relationships that companies
need in order to connect with people through a rich, deep, meaningful value proposition
Best practises
We are stuck as the rest of themwe are no better than the record or publishing industry
Connectivity strategy
Today
Today
Today
Tomorrow
So what happens when the device that records your medical status is the same device you use to update
your social connections
Building Blocks for integrated services
big data eco-system
Big data interfacing Data Aggregation Data feeds
Partner Programs
Unstructured Data Data Crawling
Dynamic Social Data
Data Analytics Sensors
hard & software
device management
native
Distribution
Connectivity
cloud
humanities
businessmodeling and roi
SaaS
connected services matrix
definition
applicationsdemonstration
Interfacing implementation
Connectivity strategy
Time
Digital products developmentnew products development
connected product development
connected product development
connected product development
‘app’ prototyping
Start building
Steps to take
•step 1 connected services matrix
•step 2 Applications and demonstrations
•step 3 Interfacing and implementation (hard and software)
Interfacingand
implementation
connected services matrix
applicationsDemonstration
1 Definition services Matrix
•- Glow from the core
•- Business model and ROI
•- Definition data ecosystem
•- Definition services assets and stake holders
connected services matrix
2 Applications
•- design and protocols (gui, Api, machine to machine)
•- Humanities and social mechanics (Gamification, crowdsourcing, profiling, webcare etc)
•
applications
connected product development
3 Interfacing
•- Distribution
•- (mobile) device management
•- Cloud management
•- apps and Hardware design
•
interfacing
connected product development
First step: Definition connected services Matrix
setup a lean ‘App’ prototypingplatform
ROAD MAPPING AND PROTOTYPINGhand in hand
A VERHAERT PARTNERSHIP
CONFIDENTIAL
October 26th 2012
VERHAERT MASTERS IN INNOVATION® Headquarters
Hogenakkerhoekstraat 21
9150 Kruibeke (B)
tel +32 (0)3 250 19 00
fax +32 (0)3 254 10 08
ezine@verhaert.com
More at www.verhaert.com
VERHAERT MASTERS IN INNOVATION® Netherlands
European Space Innovation Centre
Kapteynstraat 1
2201 BB Noordwijk (NL)
Tel: +31 (0)633 666 828
willard.vanderheijden@verhaert.com
More at www.verhaert.com
VERHAERT MASTERS IN INNOVATION® helps companies and governments to innovate.
We design products and systems for organizations looking for new ways to provide value
for their customers.
We are a leading integrated product innovation center; creating technology platforms,
developing new products and business in parallel, hence facilitating new-growth strategies
for our clients.
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