venture hacks: winning the hearts and minds of investors - bill reichert - igniters meetup

Speaker: Bill Reichert

Igniters MeetupVenture Hacks: ‘Winning the Hearts and Minds of Investors'

Sponsored by:

Hosted by: http://www.vorkspace.com- Workspace of the Future

http://meetup.com/igniter

GETTING TO

Crafting a Compellin

g Summary

of Your Value

PropositionBill Reichert Managing Director Garage Technology Ventures

Pitch Coach Wisdom:

Start with the problemTell a story

Follow this templateShow your passion

Explain what you doShow a big market

Tell them your exit strategy.

You have 20 seconds . . .

Or go home.

To be COMPELLING !!

Typical Elevator Pitch

”CoolCo is a dynamic startup company that has developed a revolutionary

technology that is going to disrupt our $56 billion industry. Our team has over 45 years of combined experience, and we have three patents pending. We

project that our curve-jumping, paradigm-shifting solution will transform . . .“

Huh ??

YOU

WOW

When do you need to Wow?

Pitching to investorsTalking to customersSchmoozing at eventsPosting updatesRecruiting employeesLooking for strategic partnersSending out emailsOn your websiteLeaving voice mailsPress releases, marketing materialsTeam trainingALL THE TIME!

BE CLEARWhat do you do?

BE CREDIBLE Can we believe you?

BE COMPELLING How much better are you?How are you different?

Model for crafting your WOW!

1DESCRIPTION

What do you do better than anyone?

Model for crafting your WOW!

2BENEFIT

What compelling benefit do you offer to whom?

Model for crafting your WOW!

3DIFFERENTIATIONHow are you different?

Model for crafting your WOW!

1 2

3

G E T T I N G T O W O WA L T E R N A T I V E A P P R O A C H E SALTERNATIVE APPROACHES

T e l l a S T O R YP a i n t a P I C T U R E

Imagine if . . .

Use an ANALOGY

Drop a really big name

G r e g H o l s e n4 0 8 / 2 6 0 / 5 3 2 64 0 8 / 6 8 5 / 1 0 0 8G r e g . H o l s e n @ r o c k p o i n t s t u d i o s . c o m

E N G A G I N G P R E S E N TAT I O N S T H AT T E L L S T O R I E S W I T H O U T C O M E SP O W E R P O I N T P R E Z I F I L M V I D E O T R A N S M E D I A

TURN YOUR PRESENTATION AROUND

“Art of the Start”Online course at Skillshare.com

For questions, comments, or slides

reichert@garage.com

@billreichert

R E S O U R C E S F O R E N T R E P R E N E U R S .

Garage website:http://www.garage.com

w w w. g a r a g e . c o m

Speaker: Bill Reichert

Igniters MeetupVenture Hacks: ‘Winning the Hearts and Minds of Investors'

Sponsored by:

Hosted by: http://www.vorkspace.com- Workspace of the Future

http://meetup.com/igniter