vddi rural forum feb 2011

VDDI Rural Forum 8th Feb 2011

Ray Stephens, Moreland Hall

CHCAOD2C

CHCAOD2C

CHCAOD2C

CHCAOD2C

Looking for health information is the third most popular online activity measured in our surveys.

Eight in ten internet users look online for health information, making it the third most popular online pursuit following email and using a search engine

▪ http://pewinternet.org/Reports/2011/HealthTopics.aspx

- icrossing

CHCAOD2C

- icrossing

CHCAOD2C

In the 21st century we now have two oppositional methods of information: the hierarchy and the cloud.

CHCAOD2C

CHCAOD2C

CHCAOD2C

CHCAOD2C

In the new era of Hyperconnectivity

we can carefully watch one another, and learn from one another’s behaviours at the speed of light. This allows...

Hypermimesis means that communities of interest can form

around particular behaviours or movements, creating ‘clouds’ of potential. Putting...

Hyperintelligence to work for the benefit of the community.

CHCAOD2C

CHCAOD2C

CHCAOD2C

CHCAOD2C

markets are conversations

talk is cheap

silence is fatal

CHCAOD2C

People in networked markets have figured out that they get far better information and support from one another than from vendors

All 21st century organisations need to recognise and adapt to the power of the cloud... or face a death of a thousand cuts

(cluetrain manifesto)

CHCAOD2C

Companies attempting to "position" themselves need to take a position.

Conversations among human beings sound human. They are conducted in a human voice.

(cluetrain manifesto)

CHCAOD2C

To speak with a human voice, companies must share the concerns of their communities.

But first, they must belong to a community.

(cluetrain manifesto)

CHCAOD2C

authorities don’t seem to provide this sort of information (in my experience) because they don’t want to be seen condoning drug use

If you’re looking for proper, unbiased info (unbiased in the fact that it’s not just like drugs are bad government type stuff) then forums are great

- unpublished thesis

CHCAOD2C

Traditionally avoided as controlling the message is the aim

Illicit nature of activities poses challenges Controversial topic with strong beliefs Most activities have been underground

Bluelight, Pill Reports, Erowid New sites are emerging

betweenthelines, highsnlows

CHCAOD2C

Somazone ADF One of

the trail-blazers

Stories, questions

CHCAOD2C

Between the lines Ted Noffs,

Inspire Blog

based discussion generation

CHCAOD2C

Highs n lows ADF, Orygen DHS Videos, stories

and questions about cannabis

CHCAOD2C

Sibling support SHARC Discussion

board, stories

CHCAOD2C

CHCAOD2C

Bluebelly Moreland

Hall Wiki, stories,

uploads

CHCAOD2C

To provide a multi-faceted model for integrating Web 2.0 and other ICT-based approaches within all service areas at Moreland Hall.

To increase the agency’s capacity to engage with and respond to the needs of potential service users and community members.

CHCAOD2C

To facilitate an increased level of service user participation in the delivery and review of the agency’s services

To improve the accessibility and relevance of educational and therapeutic resources across the Alcohol & Other Drug (AOD) service sector.

CHCAOD2C

CHCAOD2C

CHCAOD2C

Legal Who owns the content? Is talking about illegal activities illegal? The law is changing quickly

A risk for funders (govt)

CHCAOD2C

Privacy Collection of IP addresses Membership or not? Paranoia

CHCAOD2C

Moderation Time consuming Needs to be prompt How much to control? Hijacking

▪ Spam▪ Flaming▪ Commercial postings

CHCAOD2C

Engaging Communities develop

PromptTwo way flow of informationNew resources develop naturally Information can be ‘corrected’Site is living and changing

CHCAOD2C

Beth’s blog

CHCAOD2C

Beth’s blog

CHCAOD2C

Quick poll: Does your work block access to social

media?▪ Facebook▪ Youtube▪ Twitter▪ Ning

Why? Does it work?

CHCAOD2C

Survey Sept 10

N=87Most in Vic

CHCAOD2C

Operational guidelines need to be specific and include examples

CHCAOD2C

Your web content must have a social life

CHCAOD2C

Social media must be aligned with your organisation’s communications or program objectives

CHCAOD2C

CHCAOD2C

Crawling (listen) Twitter Bluelight Facebook Blogs

CHCAOD2C

Twitter Instant updates on news, research,

events opinions Snippets of HR info Easy access to international expertise Non-threatening Qwitter Twitter for drug workers

CHCAOD2C

mention map

CHCAOD2C

CHCAOD2C

Twitter ye not (Nigel Brunsdon – Injecting Advice)

CHCAOD2C

1. Source of information2. Brand awareness, credibility3. Networking and partnership development4. Provide treatment to people we will never see5. It’s engaging (and fun?)6. Encourage opportunities for users to have a

voice7. Extend your staff’s working hours (?)8. Free (...ish)9. ‘They’ are already using it10. It’s not going away

CHCAOD2C

1. Fear