value's view — print and social media

Zeiten wende![Changing Times!]

Something Old Could Become

Something New!

Gutenberg is dead!

!Long lives Gutenberg!

Roadmap of Valuable Success

“Primarily our unique work enabled technology suppliers, service providers and brand owners to address multibillion-dollar market opportunities!”

|Start of our Value Initiatives

P H Y S I O L O G I C A L N E E D S

S A F E T Y N E E D S

S O C I A L N E E D S

S E L F - E S T E E M

S E L F - G R O W T H

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White Paper via Blog Post http://valuetrendradar.com/2012/12/10/needs-are-the-measure-of-all-things/

http://valuetrendradar.com/2012/12/06/bedurfnisse-sind-das-mas-aller-dinge/

S O M E T H I N G O L D

ESTEEM NEEDS!The need to be a unique individual

SECURITY NEED Materialistic and personal security

SELF-ACTUALIZATION

PHYSIOLOGICAL NEEDS!Need for food, water, shelter etc.

BELONGING AND LOVE NEEDS Friendship, love, appreciation

Based on Maslows‘ Hierarchy of Needs (According to Hermeneutics) © 2013 by Andreas Weber, Value Communication AG, Mainz/Germany

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ICH BEDÜRFNISSE!Anerkennung, Geltung

SICHERHEITSBEDÜRFNISSE Materielle , persönliche und geschäftliche Sicherheit

SELBST-VERWIRKLICHUNG

GRUNDBEDÜRFNISSE!„Hygienefaktoren“ zur Existenzsicherung

SOZIALE BEDÜRFNISSE Freundschaft , Liebe, Gruppenzugehörigkeit

Based on Maslows‘ Hierarchy of Needs (According to Hermeneutics) © 2013 by Andreas Weber, Value Communication AG, Mainz/Germany

E V O L U T I O N O F M E D I A : G U T E N B E R G - E R A ( b e f o r e 2 0 0 0 )

PRINT MEDIA!covers all levels of the hierarchy of needs

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EEDS

SOCIA

L NEEDS

SICHERHEITSBEDÜRFNISSE Materielle , persönliche und geschäftliche Sicherheit

ESTEEM NEEDS

SELF-ACTUALIZATION

BELONGING AND LOVE NEEDS

GRUNDBEDÜRFNISSE!„Hygienefaktoren“ zur Existenzsicherung

Based on Maslows‘ Hierarchy of Needs (According to Hermeneutics) © 2013 by Andreas Weber, Value Communication AG, Mainz/Germany

E V O L U T I O N O F P R I N T M E D I A : P O S T - G U T E N B E R G - E R A ( T O D A T E )

PROFESSIONAL PRINT MEDIA PRODUCTS!cover all levels of the hierarchy of needs only partially.!

So they become more and more irrelevant.

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E V O L U T I O N O F S O C I A L M E D I A : P O S T - G U T E N B E R G - E R A ( T O D A T E )

ICH BEDÜRFNISSE!Anerkennung, Geltung

SELBST-VERWIRKLICHUNG

PHYSIOLOGICAL NEEDS!Need for food, water, shelter etc.

SOZIALE BEDÜRFNISSE Freundschaft , Liebe, Gruppenzugehörigkeit

Based on Maslows‘ Hierarchy of Needs (According to Hermeneutics) © 2013 by Andreas Weber, Value Communication AG, Mainz/Germany

SOCIAL MEDIA is based on self-actualization and provokes

a paradigm shift

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EEDS

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GROWTH!provides opportunities

for development and self-actualizating, expansion of

inner potentiale, self-esteem and self-respect

EXISTENCE!(Safety, precaution, fearlessness, secureness of materialistic needs)

RELATEDNESS — BELONGING AND LOVE NEEDS Friendship, love, appreciation

Based on Maslows‘ Hierarchy of Needs (According to Hermeneutics) plus ERG Categories by Alderfer © 2012 by Andreas Weber, Value Communication AG, Mainz/Germany

S O M E T H I N G N E W : E V O L U T I O N O F N E E D S A N D V A L U E S Y S T E M S

BASIC N

EEDS

SOCIA

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GROWTH — !ENTFALTUNGSBEDÜRFNISSE!

Streben nach Selbst-!verwirklichung, Entfaltung

persönlicher Potenziale, Selbstachtung bzw.

Selbstwertschätzung

Based on Maslows‘ Hierarchy of Needs (According to Hermeneutics) © 2013 by Andreas Weber, Value Communication AG, Mainz/Germany

E V O L U T I O N O F M E D I A U S A G E : B O T T O M - U P T O T O P - D O W N

EXISTENCE!(Safety, precaution, fearlessness, secureness of materialistic needs)

RELATEDNESS — BELONGING AND LOVE NEEDS Friendship, love, appreciation

SOCIAL MEDIA is based on self-actualization and provokes

a paradigm shift

BASIC N

EEDS

SOCIA

L NEEDS

Based on Maslows‘ Hierarchy of Needs (According to Hermeneutics) © 2013 by Andreas Weber, Value Communication AG, Mainz/Germany

EXISTENCE!(Safety, precaution, fearlessness, secureness of materialistic needs)

RELATEDNESS — BELONGING AND LOVE NEEDS Friendship, love, appreciation

SOCIAL MEDIA is based on

self-actualization and provokes

a paradigm shift

THREAT: !PROFESSIONAL PRINT MEDIA PRODUCTS !

will vanish from the hierarchy of needs

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E V O L U T I O N O F M E D I A C O N S U M P T I O N H A B I T S . S O C I A L M E D I A T A K E S O V E R T H E L E A D !

GROWTH — !ENTFALTUNGSBEDÜRFNISSE!

Streben nach Selbst-!verwirklichung, Entfaltung

persönlicher Potenziale, Selbstachtung bzw.

Selbstwertschätzung

EXISTENZ!(Schutz, Vorsorge, Angstfreiheit , Sicherung materieller Bedürfnisse)

RELATEDNESS — SOZIALE BEZIEHUNGEN!

(Zugehörigkeitkeit , Liebesbedürfnisse/Zuneigung, interpersonelle Achtungsbedürfnisse)

Based on Maslows‘ Hierarchy of Needs (According to Hermeneutics) © 2013 by Andreas Weber, Value Communication AG, Mainz/Germany

E V O L U T I O N O F M E D I A E F F E C T I V E N E S S : S O C I A L - M E D I A - E R A ( F R O M N O W O N ! )

HYBRID MEDIA COMMUNICATION!(Print+Online) is always Social Media compatible and covers almost all levels

of the Hierarchy of Needs

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P H Y S I O L O G I C A L N E E D S

S A F E T Y N E E D S

S O C I A L N E E D S

S E L F - E S T E E M

S E L F - G R O W T H

R E L AT E D N E S S

E X I S T E N C E

A C T U A L I Z AT I O N

PR

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GUTENBERG ER A SOCIAL MEDIA ER A

White Paper via Blog Post http://valuetrendradar.com/2012/12/10/needs-are-the-measure-of-all-things/

http://valuetrendradar.com/2012/12/06/bedurfnisse-sind-das-mas-aller-dinge/

We sharpen Print’s Effectiveness for a Disruptive Communication Approach

Contact@ValueCommAG (Twitter)

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