value driven marketing

Value Driven Marketing-oGCDP AIESEC in Indonesia 15/16

Our common problem EP picky with their project Parents approval Visa problem Takes long time to match Not Clear information about Global Citizen Mindset is wrong Budget problem

What do you think about our reality?

What you ‘always’ say.. “..nanti epnya ga mau ikutan karena

disuruh bayar”

“...EPnya pengen euro trip abis

exchange....” “...aku maunya ke Eropa doang

soalnya EP aku maunya ke

eropa....” “...ribet dan ga ngerti

daftarnya....”

“...orangtuaku ga

percaya kak....”

“...aku maunya

perginya sama dia ga

mau sendiri....”

Why do you think it’s happening?

That’s because we don’t sell our value!!

Value oGCDP

Marketing 3.0

“ Values

Driven

Marketing”

Customer doesn’t buy your

brand because of rational

intelligence, but also emotional

and spiritual intelligence”

Values Driven MARKETING “Our customer will

perceive our brand

from their first

interaction”

We need to implement this

value in OUR OPERATION to

OUR CUSTOMER!

Values Driven MARKETING

What is the right word to sum up about this?

Key Message The way we give message to our customer

reflected in how we do promotion and how we

amplify it in our operation

Let’s do it Divide yourself into 2 groups, oGCDP and Marketing.

Marketing : Create do’s and dont’s in our promotional tools.

oGCDP : Create concept how we will amplify our value into our operation