uxd lesson 1 - intro to ux
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Vince Baskerville @whoisvince
Sr. User Experience Strategist , Pardot (a Salesforce company)
INTRO TO USER EXPERIENCE
INTRO TO USER EXPERIENCE
LEARNING OBJECTIVES‣ Describe what the UX field encompasses and how it
relates to other disciplines. ‣ Identify the different roles within UX and the
responsibilities of each. ‣ Outline the stages of a more traditional design process
compared to newer processes (lean, agile, etc.) ‣ Identify the different stages of the design process and the
deliverables for each.
INTRO TO USER EXPERIENCE
AGENDA‣ What is UX? ‣ Roles and Responsibilities ‣ Process
INTRO TO USER EXPERIENCE
WHAT IS USER EXPERIENCE?
EXERCISE
TIMING
DELIVERABLE
KEY OBJECTIVE(S)
ACTIVITY
Define UX as a group
3 min 2 min 5 min 10 min
1. Write down your definition of UX on a post-it note 2. Place your post-it on the white board 3. I’ll read and group definitions 4. Discuss the categories and what they might mean
Affinity map of definitions
WHAT IS USER EXPERIENCE?
EVERYDAY UX
WHAT IS USER EXPERIENCE?
JESSE JAMES GARRETT
UX is “the design of anything independent of medium or across media, with human experience as an explicit outcome and human engagement as an explicit goal”.
WHAT IS USER EXPERIENCE?
WIKIPEDIA
WHAT IS USER EXPERIENCE?
WHAT IS USER EXPERIENCE?
EXPERIENTIAL DISCIPLINES
PhilosophyAnthropologySociologyPsychology
WHAT IS USER EXPERIENCE?
UX != UI‣ UX is about the experience ‣ UI is about the interface
WHAT IS USER EXPERIENCE?
EXAMPLE: INSTAGRAM‣ UI design is
responsible for WHAT will be on screen: look and feel, color, typography, etc.
‣ UX design is responsible for HOW users take photos, apply filters, share photos, etc.
WHAT IS USER EXPERIENCE?
DELIVERABLES ≠ THE ENTIRETY OF UX
WHAT IS USER EXPERIENCE?
VS
SCIENCE !
Truth-driven Inductive Logical
Convergent
DESIGN !Solution-driven
Abductive Creative
Divergent
WHAT IS USER EXPERIENCE?
INTRO TO USER EXPERIENCE
ROLES & RESPONSIBILITIES
ROLES & RESPONSIBILITIES
User Researcher Identifies user behaviors, goals and needs through interviews, studies and surveys !Information Architect (IA) Defines the structure of a system, how content is described, organized and discovered !Interaction Designer (IxD/UX Designer) Defines interactions, user flows, wireframes, and affordances of a system
ROLES & RESPONSIBILITIES
Usability Analyst Tests prototypes and working products with users and helps integrate feedback into future design iterations !Visual Designer Focuses on graphic elements of a digital interface: color treatments, typography, visual language, etc. !Experience Designer Defines a holistic vision of how users interact with products and/or services
ROLES & RESPONSIBILITIES
Identify user needs and behaviors ‣ interviews ‣ surveys ‣ existing data ! Carry out user testing
EXAMPLE: USER RESEARCHER
ROLES & RESPONSIBILITIES
EXAMPLE: INFORMATION ARCHITECT
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ROLES & RESPONSIBILITIES
EXAMPLE: INTERACTION DESIGNER“Affordance: A potential action that is made possible by a given object”
EXERCISE
TIMING
DELIVERABLE
KEY OBJECTIVE(S)
ACTIVITY
Define a few Roles & Responsibilities as a group, for your product
1 min 8 min 9 min
1. Split into 3 groups 2. Discuss roles & responsibilities for your product 3. I’ll read each group definitions
Group Definitions
INTRO TO USER EXPERIENCE
PROCESS
PROCESS
5 D’S - WATERFALL‣ Discover ‣ Define ‣ Design ‣ Develop ‣ Deliver
PROCESS: WATERFALL
This is the stage where we gather all available information, do some brainstorming, make a competitive analysis and define the project scope. Once the scope is defined, we proceed to define the personas, create user stories/use cases to help us design. !UX deliverables at this stage include Personas and User Scenarios.
1. DISCOVER
PROCESS: WATERFALL
DESIGN DELIVERABLES - PERSONAS
PROCESS: WATERFALL
At this stage, we work on creating the Interaction Model, define the Content & Functionality Requirements, Information Architecture, and come up with a Project Plan along with milestones and deliverables. !UX deliverables at this stage includes Product Requirement Document.
2. DEFINE
PROCESS: WATERFALL
DESIGN DELIVERABLES - PRODUCT REQUIREMENTS
PROCESS: WATERFALL
All ideas are put into paper sketches and go through a usability evaluation. Thereafter, these sketches are transformed into wireframes and shown to our clients. Once approved, we proceed with creating the mockups/UI designs. !UX deliverables at this stage include a Sitemap, User flows, Wireframes and UI Designs.
3. DESIGN
PROCESS: WATERFALL
DESIGN DELIVERABLES - USER FLOWSUser
Environment 2
Page 1options
action
optional
Roadblock 3
options / description
option 3
validation
3rd Party Modal
action
DB
grants user entitlements
Nochecks
credentials
3rd Party
Confirmation Page
Full Product
system check
checks/return
Roadblock 6
Security Q&A inputs required
inputs valid?
3rd Party Modal
action
Yesedit DB
No
Key
3rd Party Service
User Data Base
Environment 2
Environment 1
Logged in w/User
SubscriberLogged in w/
User
Mobile PaidLogged in w/
User
Pro
New / Anon
Page 2
options / description
Roadblock 1
options / description
option 2
action
option 1
Roadblock 2
options / description
existing
new
3rd Party
Data Update
Logged in w/User
WebLogged in w/
User
Mobile
Free
free pr pad?
Yes
Paid
Free
Roadblock 4
options / description
validationNo Yes
Button or Roadblock 5paid content
check for valid subscription
3rd Party DB
Environment 1
Environment 1 Page
validation
function Backend Process
Paid
action
PROCESS: WATERFALL
DESIGN DELIVERABLES - WIREFRAMES1. Note label Note label 1.1 Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat.
Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis comparet, errat. 1.2 Si quaedam nimis antique, si peraque dure dicere credit eos.
2. Note label Note label 2.1 Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat.
Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis comparet, errat. 2.2 Si quaedam nimis antique, si peraque dure dicere credit eos.
3. Note label Note label 3.1 Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat.
Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis comparet, errat. 3.2 Si quaedam nimis antique, si peraque dure dicere credit eos.
4. Note label Note label 4.1 Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat.
Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis comparet, errat. 4.2 Si quaedam nimis antique, si peraque dure dicere credit eos.
5. Note label Note label Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis comparet, errat. Si quaedam nimis antique, si peraque dure dicere credit eos.
6. Note label Note label Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis comparet, errat. Si quaedam nimis antique, si peraque dure dicere credit eos.
7. Note label Note label Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis comparet, errat. Si quaedam nimis antique, si peraque dure dicere credit eos.
8. Note label Note label Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis comparet, errat. Si quaedam nimis antique, si peraque dure dicere credit eos.
9. Note label Note label Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis comparet, errat. Si quaedam nimis antique, si peraque dure dicere credit eos.
10. Note label Note label Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis comparet, errat. Si quaedam nimis antique, si peraque dure dicere credit eos.
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
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Global Footer
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PROCESS: WATERFALL
DESIGN DELIVERABLES - SPECIFICATIONS
Carrier 12:00 PM
SubmissionCaption
SubmissionCaption
SubmissionCaption
SubmissionCaption
SubmissionCaption
SubmissionCaption
by User NameDescription limited to a character limit to be determined in design.
If user is not logged in, display Dropbox login footer; on tap of Share except display T4 Dropbox login.
Feed Title of Project
Star Submit Download
Project DetailsIn Header: Project submission stats,
Project Title.
In Body: Project Image/Video, User Name, Title, Description, and optional
Private flag
Starred count, # of users who have starred this project.
Goal Gauge displays total submissions and goal.
Tap Image to view full screen or play video.
Download to DropboxDo you want to download the current contents of this project? Live updates are currently too hard to handle for us.
You can always download again for now.
Cancel OK
StarToggle button to add to/remove from
a user's starred items--available in Profile Page T7. Animation: Change
highlight state.
Check available Dropbox space from user requesting download against project size. If user taps OK, download contents in same order as they are displayed.
Download Too BigYou don’t have enough room in your Dropbox. We know this isnt the best solution, we are working on it. Would you like to download everything you
can now?
Cancel OK
3/7ColumnsCommentsSubmissions#Hashtag
Project ContentsSorted by Capture Time as opposed to time of Submission time.
Swipe anywhere on below this bar to navigate Columns. Default column is Submissions.
Drag List up and push project details off screen and lock the column nav to the top.
Pull down to refresh
Project with Submissions
Category | ## | ## | ## Days left | ##
Comments Submissions #Hashtag
T 5.1 Gallery View Tap Submission Thumbnail to view submissions as a gallery. Includes user name of the submitter. Tap to view
Download to DropboxTap to display confirmation message. download available contents of the project. Any user may download a public project..
Back to T2Tap to view Home page. Transitional
animation: slide right from left
T5.3 Project OptionsTap to view popover with Flag, Share to Facebook, to Twitter, to Email, to Google+. Transitional animation: slide up from bottom. For the projector creator display Delete in place of Flag Transitional animation: slide up popover *See Flag/Delete Process
PROCESS: WATERFALL
At this stage the product goes into development based on the the deliverables from the design phase. UX resources are there to provide clarifications and revisit wireframes and designs when technical constraints become apparent. !No key UX deliverables at this stage.
4. DEVELOPMENT
PROCESS: WATERFALL
At this stage, the product is heavily tested and prepared for deployment. Usability tests are carried out with major issues corrected and other observations captured for the next release. !UX deliverable at this stage is the Usability Test Report.
5. DELIVER
PROCESS: LEAN
PROCESS: AGILE
PROCESS: DESIGN THINKING
DESIGN THINKING
EXERCISE
TIMING
DELIVERABLE
KEY OBJECTIVE(S)
ACTIVITY
Company & Role Breakdowns
10 min
10 min
1. How would you define what the potential responsibilities, and a few deliverables for the mentioned companies & roles
2. Discuss answers
Individual Written Thoughts
INTRO TO USER EXPERIENCE
LEARNING OBJECTIVES‣ Describe what the UX field encompasses and how it
relates to other disciplines. ‣ Identify the different roles within UX and the
responsibilities of each. ‣ Outline the stages of a more traditional design process
compared to newer processes (lean, agile, etc.) ‣ Identify the different stages of the design process and the
deliverables for each.
Q&AINTRO TO USER EXPERIENCE
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