ux trends for startups leveraging voice & text - phonegap meetup - 4yfn - mwc

UX Trends for Startups

leveraging Voice & Text

Phonegap Meetup @ 4YFN-Mobile World Congress

Barcelona 2016

Claudio Cossio

@ccossioR&D at Nearsoft Inc

Product Development

User Acquisition

Monetization

@ccossio

Audience

A. Designer

B. Developer

C. Marketer

D. Entrepreneur

@ccossio

User Experience (UX)

Reducing the distance from WANT to a GET

@ccossio

Moments

• Enable flow from the WANT to the GET.

• It is a small part of human behavior.

• This is what makes us human.

@ccossio

Basic Sensors

• Touch

• Smell

• Taste

• Sight

• Hearing

Sound is very powerful

@ccossio

Perception

• What sensors are capable of detecting.

• Our body is constantly sensing our environment.

• Understanding is what is perceived.

Olga Berrios - Flickr

Sensory Design

@ccossio

@ccossio

UX can be tricky

@ccossio

Look out for!

• Complexity hides the problem of sensory confusion.

• Ambiguity hides meaning.

• Simplicity is not clarity.

@ccossio

Voice & Text

@ccossio

Enhance interaction

• Voice is a powerful enabler.

• Text has been a basic function on mobile.

• Combine both to create a great experience.

@ccossio

Enable voice apps

• Automatic Speech Recognition (ASR).

• Natural Language Understanding (NLU).

• Dialog.

• Intelligence.

@ccossio

Service the user

• Concierge service for your app.

• Finds what she needs.

• Sell him what it wants.

@ccossio

Voice platforms

• Cortana plugin for Cordova.

https://github.com/MSOpenTech/cordova-cortana-

plugin

• Speechrecognizer for Android.

https://github.com/poiuytrez/SpeechRecognizer

@ccossio

@ccossio

Text platforms

• You tap in to them with Chatbots/plugins.

• KISS and grow organically.

@ccossio

Slack is growing

Source: Venturebeat - Oct/15

@ccossio

roomino.com

@ccossio

planningwithcards.com

@ccossio

Where is the money?

• UX wont save you from a crappy product.

• You need to cater to the “Snapchat”

generation.

• Leverage it in the Onboarding process.

• Be part of the conversation.

@ccossio

Retention

• 1/4 of your users will only do 1 session.

• Voice can quickly move them forward.

• You minimize the “Lost in Translation” moment.

@ccossio

Be part of the group

• ChatBots gives you a voice.

• Plugins let’s you extend your service.

• Makes you relevant to “specific” conversations.

• You minimize the “Lost in Translation” moment.

@ccossio

@ccossio

Claudio Cossio

ccossio@nearsoft.com

http://nearsoft.com

@ccossio

Thank you!

Gracies!

Gracias!

Questions?