ux & emerging technologies

UX & Emerging Technologies

Dirk Knemeyer dirk@goinvo.com @dknemeyer

Our topics for today• Science fiction into science fact

• UX evolution

• The future of UX

?Science fiction into science fact

?Science fiction into science fact

?Science fiction into science fact

?Science fiction into science fact

Science fiction into science fact

1930’s First documented articulation

of a “user’s experience”

UX evolution

“User Experience with the CYBER

Graphics Terminal” presentation

1930’s

1974

First documented articulation

of a “user’s experience”

UX evolution

“User Experience with the CYBER

Graphics Terminal” presentation

Don Norman titles himself

“User Experience Architect”

1930’s

1974

1993

First documented articulation

of a “user’s experience”

UX evolution

UX evolution

“User Experience with the CYBER

Graphics Terminal” presentation

Don Norman titles himself “User

Experience Architect”

“The Elements of User Experience”

yokes UX in website design

1930’s

1974

1993

2002

First documented articulation

of a “user’s experience”

“User Experience with the CYBER

Graphics Terminal” presentation

Don Norman titles himself “User

Experience Architect”

“The Elements of User Experience”

yokes UX in website design

1930’s 1974

1993

2002

iPhone release; thanks to

mobile apps UX explodes

2007

First documented articulation

of a “user’s experience”

UX evolution

1930’s

iPhone release; thanks to

mobile apps UX explodes

2007

2015 “User experience” is the de

facto term for software design

First documented articulation

of a “user’s experience”

“User Experience with the CYBER

Graphics Terminal” presentation

Don Norman titles himself “User

Experience Architect”

“The Elements of User Experience”

yokes UX in website design

1974

1993

2002

UX evolution

Simple anatomy of UX• Research

• Design

• UI Engineering

• Testing

UX evolution

Realities of UX training• Early pioneers were often not trained, found UX by

accident

• Newer practitioners have practical skills training

• Few UX pros are trained to be experts in software, hardware, science, or technology

UX evolution

Creating digital products

UX evolution

Idea Engineering

Release

EMERGING (Software pre-2000s)

Idea Research Design Engineering Testing Release

Creating digital products

UX evolution

MATURE (Software in 2000s)

Idea Research Design Engineering Testing Release

Creating digital products

UX evolution

FUTURE (Science Fact 2020++)

Research Design Engineering Testing Release

Idea Research Design Engineering Testing Release

Creating digital products

UX evolution

FUTURE (Science Fact 2020++)

Research Design Engineering Testing Release

Research Design Engineering Testing Release

Research Design Engineering Testing Release

Research Design Engineering Testing Release

Research Design Engineering Testing Release

Research Design Engineering Testing Release

The Future of UX

• Research

• Design

• UI Engineering

• Testing

Creation under threat

The Future of UX

Creation under threat• Gaps for software to go are being filled

• Many design patterns established

• AI replacing the need for UI; vanishing interfaces

If you do not have real science and engineering chops you likely will not be part of true product creation & development. Some may stay and survive. Some will evolve and uplevel. Some will find other paths. And… some will be left behind. Context? See: Design, Graphic

The Future of UX

The new normal

What’s a creative to do?• Hang on, hope you are one of the people for whom an

old-school job remains available

• Remain in product creation, take a research or testing role

• Flex into design for more communications/marketing

• Focus on a specific vertical industry

• Go deep into science and engineeringThe Future of UX

Go deep into science & engineering

• Computer science

• Artificial intelligence

• Materials science

• Human physiology

The Future of UX

• Genomics

• Neuroscience

• Psychology

• Sociology

Thank you!

Dirk Knemeyer dirk@goinvo.com @dknemeyer