ux and psychology
Post on 14-Jul-2015
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User Experience and
Psychology
- @enworl
Meta Refresh - 2015
Co-founder, Product Designer @ Crive
www.crive.in
Full stack designer @ Testbook
www.testbook.com
– Susan Dray
“If the user can’t use it, it doesn’t work”
User Experience
• Subjective in nature
• Should be Usable, Useful and Enjoyable
• Focus on
• Deep understanding of users
• What they need
• what they value
• Their Abilities
UX is not UI
24%
30%17%
18%
12%
Interaction
Design
Information
Architecture
Prototype
Engineering
Visual
Design
Usability
Engineering
– Anonymous
“Something that looks great but is difficult to use is exemplary of great UI and poor UX.
While Something very usable that looks terrible is exemplary of great UX and poor UI.”
How to improve?
• Colour
• Spacing
• Typography
• Proportion
Understanding of cognitive
psychology
• Memory
• Attention
• Perception
Proportion and
Inconsistency
Proportion
– Jay Mistry
“Create simple interface which leaves great
impact.”
Thank You
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