utilizing enterprise social platforms to increase engagement and productivity

Social Media and Employee CommunicationsTips to Increase Productivity and Motivation

June 13, 2013Barbara M Fowlerwww.chiefoutsiders.combfowler@chiefoutsiders.com@barbfow50

First, some what ifs….what if you needed to know…

• How much each department was spending on paper?• If workers in Argentina got paid time off when they got

married?• What type of ice-breaker exercises were successful in

Taiwan?• A good joke to start a meeting in Poland?• Where that presentation you saw two years ago could be

found?• Who has done a presentation on employee social media

communication?• The legal size desk in Tokyo?

Where would you get this info? How long would it take?

?

A Recent Quote from McKinsey

Why is This So Important?

“MGI estimates that companies can see improvements of as much as 25 percent in knowledge worker productivity by more efficiently and effectively communicating and finding information and expertise, partly by uncovering the “dark matter” that would otherwise lie buried in corporate emails. Communications on social platforms form an easily searchable record, providing valuable answers to questions for everyone who has access, not just the email recipient. http://bit.ly/16rbbaS

1Define Reality of your workers today!

It Begins with a new HR Mindset!

What do they need?

Consider:

Who are they?Where are they?Where do they work?

Yes, No, Maybe?

Consider:

What do you currently use?How was it rolled-out?Is it working?

• Improvement in Engagement• Collaboration• Productivity Improvement• Cost Reduction• Improving Customer

Experience• ??

What are your goals?

• Yammer• Jive• Bloomfire • Bitrix24• Mango Apps• New Tools Every Day

What are some tools?

2

Don’t just buy and hope!

Put Together a Plan

Prepare Them in Advance

3

• Command and Control is Over• Knowledge is Power Mentality• Fear of Change• Some Workers Left Behind

Understand the Risks

• Shortened Cycle Time• Everyone Gets a Voice• The Collective is Always Better than

the Individual• Fundamentally Reuseable

And the Opportunities

Examine

Skill and Will

We Don't Like Things We Are Not Good At!

4

How To Start

Buy-in is KeyFind one great opportunity

Reward EngagementHands-on with Key Executives

We Don't Like Things We Are Not Good At!

Understand Pleasure versus Gratification

Pleasure Today, Gratification Tomorrow

5

Don't Make Assumptions

And If Your Do…Assume the

BEST

6

Don't Let Your People Go Quietly To Their Grave

Learn to Challenge

7

Take Responsibility

Allow Your People to Keep Their Dignity

8

Develop Group Accountability and Teamwork

We Are in This Together!

9

Learn what you can control, what you can influence and what you have no control over

Why is This So Important?

10

HOW

And…

Do You Apply These Tips?

Try: Fail: Learn:Try Again!

TRY!

Try: Fail: Learn:Try Again!

Barbara Fowler at bfowler@chiefoutsiders.comFollow me on twitter at @barbfow50

Thank YOU

Appendix – Good Links

• http://searchunifiedcommunications.techtarget.com/feature/Socialize-Comparing-enterprise-social-software-vendors

• http://socialmediatoday.com/stephendale/1337461/overcoming-barriers-enterprise-collaboration

• http://www.cfoinnovation.com/content/less-half-employers-say-social-media-cost-effective-communication-tool

• http://bit.ly/16rbbaS