using wordpress for digital workflows and more

Post on 13-Jun-2015

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As digital becomes more central to a book publishers life, the tools must change to keep pace. In this session we look at WordPress as a lightweight digital swiss army knife, a powerful and flexible platform that can be adapted to many publishing needs. We’ll look at using WordPress-based systems for ecommerce, marketing, catalogs and discovery and more. Participants will aslo have a hands-on demo of PressBooks (built on WordPress), a digital book production tool that participants can use to generate an epub and typeset PDFs.

TRANSCRIPT

Using WordPress For Digital Workflowsand more...

@hughmcguireHugh McGuire

@kirkbiglioneKirk Biglione

First: Setup your PressBooks accountYou’ll need this to make a book later

Next: download this test doc file ... from which we will make a book later.http://bit.ly/pressbooks-test

Why WordPress?that’s a blogging system, right?

WordPress World Domination

Recipe for World DominationMake People Happy

Continuous Cycle of Improvement

Standards Based

Open Source

Think of WordPress as

a toolbox

Inside the ToolboxAPIs

Theme System

Custom Content Types

Custom Taxonomies

Metadata

Localization

Security

Multi-user

User roles

Multi-site

Tools for solving real world problems

MARKET BOOKSTIMFERRISS.COM

SELL BOOKSWWW.WOOTHEMES.COM/WOOCOMMERCE/

BUILD COMMUNITYTASTYKITCHEN.COM

BUDDYPRESSBUDDYPRESS.ORG

PREMIUM WEB CONTENTWPAPPRENTICE.COM

WISHLIST MEMBERMEMBER.WISHLISTPRODUCTS.COM

BYOP?

Build Your Own Pottermore

Back to workflow

EDITORIAL WORKFLOWEDITFLOW.ORG

EBOOK BOOK PRODUCTIONANTHOLOGIZE.ORG

SCIENTIFIC JOURNALSANNOTUM.ORG

Remember Google Knol?The “wikipedia killer”

GOOGLE KNOLKNOL.GOOGLE.COM

BOOK PRODUCTION: PRINT & DIGITALPRESSBOOKS.COM

Principle #1:

Making a beautiful book should be no harder than making a beautiful website.

(ie: use a good framework and customizable templates.)

Principle #2:

If you build your book as structured markup from the start, then you can “get” to any output you like, “easily.”

(ie: make it in HTML ... and go from there.)

Principle #3:

The distinction between “books” and the “Internet” is going to disappear. All data, even “books,” will be on the web.

(ie: if you build your book on the web, it is already there.)

Our choice:

Build from an existing platform that is native to the web, structured, and makes it easy to make beautiful websites with customizable templates.

(ie: WordPress)

Let’s make a book

Login to PressBooks.com

If you’re account isn’t active yet, here are a few that are:

austen.pressbooks.comuser: austenpw: austenpw

bronte.pressbooks.comuser: brontepw: brontepw

twain.pressbooks.comuser: twainpw: twainpw

PressBooks output: ebook

(ibooks)

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