using windows azure media services for video streaming

Digital Media Content Management with Azure Media Services

EDUARDO ENCISO

AZURE CSV INCUBATION | MICROSOFT CORP.

TWITTER: @EDENCISO

• NETFLIX 33 PERCENT OF ALL

DOWNSTREAM TRAFFIC IN NORTH AMERICA

Sandvine Global Report: Internet Data Usage Up 120 Percent In North America, Nov 7 2012

• MOBILE

STREAMING GREW 93%

•32% OF MOBILE ENTERPRISE USERS

WATCH SHORT VIDEOS FROM YOUTUBE

• THE FASTEST GROWTH FOR MOBILE VIDEO WILL BE IN LATIN

AMERICA

• 60% OF PROFESSIONALLY DEVELOPED

MOBILE VIDEO CONTENT WILL BE DELIVERED VIA MOBILE-OPTIMIZED WEBSITES

•MOBILE VIDEO ACCOUNTED FOR 56% OF ALL

MOBILE DATA TRAFFIC

100 M Household WW

OWN AT LEAST ONECONNECTED TV

50%

SMARTPHONES

19%

TABLETS

MULTITASKWHILE WATCHING TV

80%10 Billions

MOBILE CONNECTED DEVICES

by 2016*Source: Cisco, Gartner

WEB

99% on DESKTOPS

and LAPTOPS

MOBILE

There is an app for it

APPLICATIONS

BROWSERVIDEO

NO PLUGIN

PROGRESSIVE DOWNLOAD

ADAPTIVE STREAMING

Challenges of Deliver Video On-demandTechnology

Infrastructure CostsManaging Content (CMS)

EncodingDistributing across multiple devices

Good Streaming User Experience

IP Filtering

Monetizing Content

Subscription-basedAdvertisement-based

Protect Content with DRM

PlayReadyAdobe Access

North America Region Europe Region Asia Pacific Region

Major datacenter

CDN node

WINDOWS AZURE GLOBAL PRESENCE

On-Demand

Streaming

“Build-On” Media Partners and Customers

Azu

re C

DN

Pa

rtn

er C

DN

s O

rig

in

“Build-In”Partner

Media Processors

••

•

••

MEDIA SERVICES ARE EASY, FLEXIBLE, AND POWERFUL

PARTNERS CAN BUILD IN OR BUILD ON

CUSTOMERS CAN BUILD ON OR USE EXISTING APPLICATIONS

PAY FOR WHAT YOU USE, EASY TO UNDERSTAND BILL

COMPONENTS CAN BE MIXED AND MATCHED AND COMBINED WITH OTHER ON-

PREMISES OR NETWORK RESOURCES

ANY MEDIA, ON ANY DEVICE, DELIVERED FROM THE CLOUD