using video for health, nutrition, and agriculture

INTRODUCTION TO USING COMMUNITY VIDEO FOR HEALTH, NUTRITION, AND AGRICULTURE

Kristina Granger

Peggy Koniz-Booher

Lakshmi Iyer

February 8, 2016

Today’s session

14:00-14:30 Introduction to the Community Video Approach for

Nutrition, Health, and Agriculture and to the newly released Guide.

14:30-15:00 Participants will break out into groups to learn the

basics of video production and dissemination based on community level trainings.

15:00-15:30 Participants will move to the second of the breakout

groups to learn the basics of video production and dissemination based on community level trainings.

15:30-16:00 Reconvene in plenary to view select videos created

today and discuss ideas for how to leverage this innovative approach in participant’s programs.

Learning Objectives:

1. Participants will learn how to use tools to incorporate a community video approach into their existing or future projects.

2. Participants will get first hand experience learning to execute two out of four aspects of the community video approach: how to successfully produce, edit, disseminate, and/or monitor and evaluate locally made videos.

SPRING is a 5-year USAID-funded global nutrition project

Strengthening Systems for

Nutrition

Linking Agriculture & Nutrition

Catalyzing Social and Behavior Change

Preventing Anemia

Video provides…

• Resource-savings: human, cost, time

• Accessibility for non-literate farmers

Digital Video for Extension

• An approach by the community for the community

• Blends innovative, low-cost, accessible technology with human-mediated interpersonal communication techniques

• SPRING has tested the approach in India and Niger

Why Community Video for Nutrition?

The SPRING/Digital Green Community Video Approach

Rapid formative research to identify priority practices and barriers/facilitators of behaviors

Simple 2-day nutrition “sensitization” training for community agents and project staff

Selection of video content/design of storyboards

Recruitment of community video “stars”

Production of videos

Production of videos

Dissemination of videos: the equipment

Dissemination of videos in community groups

Monitoring and supportive supervision

State – Odisha

District – Keonjhar

Blocks - Patna &

Ghatagaon

Villages – 30 (18 in Patna

& 12 in Ghatagaon)

SPRING and Digital Green in India 2013

India

1. Hand washing with soap

2. The First 1000 Days

3. Iron folic acid supplements during adolescence and pregnancy

4. Maternal diet and food taboos

5. Maternal workload during pregnancy

6. Exclusive breastfeeding

7. Managing breastfeeding by working mother

8. Introduction of complementary food for the baby after six

9. Age appropriate complementary feeding for babies 6 to 24 months

10. Dietary diversity

10 Prioritized video topics in India include

India Results - Demand

SHGs in Villages: Planned: 60/30 Engaged: 115/30

Households: Planned: 1400 Reached 3088

Unique Adoptions: Planned: 840 Achieved: 1063

Videos Produced: Planned: 10 Produced: 10

Targets and Achieved

Project Targets and Achieved Numbers:

Village leaders requested more and received additional

disseminations for nutrition videos

in the 30 villages

• Target: 60 SHGs

• Achieved:115 SHGs in the 30 villages.

Attendance for nutrition

screenings was higher than

attendance for agriculture screenings at the same time the

previous year, suggesting a high

degree of interest.

India Results - Behavior Change

• High degree of knowledge retention for all videos.

• Health workers report an upsurge in demand for IFA tablets, specifically for adolescent girls.

• Significant numbers of reported adoptions and promotions of all behaviors.

SPRING/Digital Green Program in Niger - 2015

The collaboration was established between SPRING/Digital Green and 3 USAID/Niger programs - REGIS-ER (NCBA CLUSA), LAHIA (Save the Children) & Sawki (Mercy Corps)

Involved 80 established Hausa-speaking community groups, in 20 villages in the Maradi Region

Focused on the development and dissemination of 10 videos by community facilitators working with 4 distinct groups in each participating village

Niger

1. Importance of hand washing with soap

2. Importance of the first 1000 days

3. Active (responsive) feeding

4. Importance of exclusive breastfeeding (EBF)

5. EBF for on demand feeding and working mothers

6. Introduction of complementary food for the baby

after 6 months

7. Age appropriate complementary feeding for babies

6 to 24 months

8. Maternal and adolescent girls diet

9. Animal and human contamination, diarrhea and

management

10. Dietary diversity & resilience

10 Prioritized video topics in Niger include

Feasibility of the Videos

• Timing and duration of videos appear appropriate

• Videos encourage women to come more regularly to group meetings

• Many outsiders are attracted to the sessions which results in overcrowding at the video viewing

• Women could relate and understand the content and behaviors presented in the videos

“The women are very enthusiastic because the actors are villagers like them and speak Hausa. This has had a great effect and resulted in significant behavior change.” (Mediator)

“It is important to project the videos during all the group meetings, the simulations conducted during the videos are easier to understand than listening to the group facilitator.” (Woman beneficiary)

Acceptability of the Videos

• Excitement in the group is spilling over and uniting the community

• Group members and mediators social status is increasing

• Inviting influential members to the groups is helping to educate others and support behavior adoption

“The video gave us the final push to change. I already knew many things before through my husbands’ school, but it took us seeing the video to make a change" (Woman Beneficiary).

“The men now accept to let their wives visit the health center and to at times accompany them. In addition, they agree to provide money for consultations more frequently.” (Woman Beneficiary)

"We are considered teachers and we are given great importance. We are valued in the community because of this work it has changed our status. We are perceived as officers to accompany and support people to change their behavior." (Mediator)

www.spring-nutrition.org/ Publications/series/ community-video-nutrition-guide

Community Video for Nutrition Guide

Let’s Learn the Community Video Approach!

Next steps:

• Break out into small groups

• Learn Community Video Production 101

• Learn Facilitated Community Dissemination 101

• Reconvene to screen a video and share experiences

Thank you!

kristina_granger@jsi.com ● peggy_koniz-booher@jsi.com ● lakshmi@digitalgreen.org

This presentation was made possible by the American people through the U.S. Agency for International Development (USAID) unde r Cooperative Agreement No. AID-OAA-A-11-00031, the

Strengthening Partnerships, Results, and Innovations in Nutrition Globally (SPRING) project.