using social media before, during & after your trade show

How to Use Social MediaBefore, During and After Your Trade Show

Twitter: #KunoTradeShow

Presented with:Mike Smith, CEO

Alexis Exhibits @AlexisExhibits

AlexisExhibits.com

Agenda

• Introduction – Mike Smith• Smart Phones• Web 2.0 Tools

– QR Codes– Geosocial Media (LBS)– Social Media

• How to Use Social Media– Before Your Trade Show– During Your Trade Show– After Your Trade Show

• Free Downloads• Questions & Answers

Chad H. PollittDirector of Social Media &

Search MarketingKuno Creative

@CPollittIULinkedIn.com/in/seofortwayne

Introduction

Mike Smith• CEO, Alexis Exhibits• Cleveland, OH

Over 34 years of developing successful strategic trade show marketing programs for hundreds of industries.

Served on the Board of Directors for The Trade Show Exhibitors Association and Healthcare Convention & Exhibitor Association.

Featured speaker at The Exhibit Builder Expo, The Exhibitor Show, The HCEA Annual Meeting, The premier Industry Event, and TS2.

Mike Smith, CEOAlexis Exhibits

@AlexisExhibitsAlexisExhibits.com

Smart Phones

#KunoTradeShow

• 250+ million Americans carry mobile phones - over 80% of the nation's population

• Cell phone subscriptions will top 5 billion globally before 2011

• 68% of Americans get news and current events information on their cell phone

• Mobile phones to overtake PC's for web surfing by 2013

• Over 61.2 million smartphones in the U.S.

Why they matter. . .

Smart Phones

Web 2.0 Tools

• QR Codes– Over 17.4 million Americans

have scanned a QR code.

Web 2.0 Tools

• QR Codes– Where should you put your QR code?

Put your QR code on every single piece of promotional material you have. Posters, flyers, stickers, merchandise tags, press kits, temporary tattoos; The more unusual the

better.

Web 2.0 Tools

• Location Based Social Media – GeoSocial

Web 2.0 Tools - GeoSocial

• Location based social media platforms are web and mobile applications that allow registered users to connect with friends and update their location.

• The “check-in” relies on the users’ GPS enabled smartphone.• Some of these applications award badges and “special status”

for achieving certain check-in goals.• The applications can push content to Facebook and Twitter.• Brick and mortars (or trade show booths) can communicate

with users that are near by.

What is it?

Web 2.0 Tools

• Facebook Places

Web 2.0 Tools

• Facebook Places

Web 2.0 Tools

• Foursquare

Web 2.0 Tools

• Foursquare

Web 2.0 Tools

• Foursquare

Web 2.0 Tools

• Social Media

How to Use Social Media

• Before Your Trade Show– Promotion

• Indirect• Direct

• Indirect

• Direct

• Direct (LinkedIn Groups)

• Direct (Search LinkedIn Groups)– Show Name or Industry

• Join or Create Group

• Direct

• During Your Trade Show

Generate Excitement!

• During Your Trade Show– Live Updates– Live Streaming– Video Interviews– Sweepstakes/Contents/Give-a-ways

• During Your Trade Show– Live Updates

• Retweet/Answer Questions/Engage

• During Your Trade Show– Live Streaming

• During Your Trade Show– Video Interviews with Influencers, Speakers,

Guests, Staff, etc.– Exhibit Tour

• During Your Trade Show (Incentivize Engagement)– Sweepstakes/Contents/Give-a-ways

• QR Codes

Don’t forget to place a call-to-action (e.g. “Scan to Win”) near your QR Codes and test the codes.

• QR Codes

Where should I put my QR Codes?Put your QR code on every piece of promotional material you have. Posters, flyers, stickers, merchandise tags, press kits,

temporary tattoos; The more unusual the better.

• GeoSocial Media

• During Your Trade Show (Incentivize Engagement)– Sweepstakes/Contents/Give-a-ways*

• Example: Twitter

“1st 50 people to mention this tweet at our booth gets a FREE thumb-drive!”

*Some promotions can be used to promote prior to the show.

• After Your Trade Show– Announce Winners– Follow Back!– Post Videos/Blog– Follow Up

GeoSocial Media Cheat SheetFree Download

• Major Location Based Service Providers & Associated Definitions

• Why Your Business Should Care About LBS

• How to Use LBS for Business

• Geosocial Statistics and Demographic Data

• Leveraging Geosocial Media with Traditional Social Media

Download at: KunoCreative.com/blog

Trade Show Promotion StrategySocial Media & Digital Marketing

Free Download

• 10 Tips for Social Media and Digital Marketing Trade Show Success

• Social Media and Digital Marketing Strategy Guide

• Strategies for creating pre-show buzz and increasing post-show sales

• Emerging trends in social media and digital marketing

Download at: AlexisExhibits.com

Next Webinar

Register at: KunoCreative.com

Questions & Answers

Slides Posted at: KunoCreative.com/blog

using social media before, during & after your trade show

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