using google hangouts for business
Post on 26-Aug-2014
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Using
For Business
Carmine Media | Blogging | Social Media | Web Marketing
Google Plus Hangouts
Background• Lead SM Strategist R+L Carriers• Owner - Carmine Media Consulting
– Businesses– Non Profits– Health Care Industry– Government agencies
Google PlusLaunched June 28, 2011September 2012 – 400 million registered users
100 million active monthlySocial Layer – many online propertiesGoogle’s 4th attempt at social networkingNovember 2011 – integrated into other services
GmailDocsCalendar
Google Plus Features• Circles• Stream• Explore• Ripples• Brand Pages
Ripples
Google Plus Features• Local• Events• Hashtags• +1 buttons• Hangouts
Claim your Google Local listing
Getting Started• Google Plus Profile• Google Plus Brand page• Gmail• YouTube Channel• Analytics• Calendars• Docs (Drive)
Google Plus Brand Pages• Launched November 7, 2011• Manager Roles• Social Search Integration
Benefits of Brand Pages
• Search Engine Optimization• Connection to Google Local Pages• Hangouts• Circles• Targeted audience engagement
Your Google Page Profile
• Profile Picture• Business Name• Email address• Website
verification• Keywords• Social links
Google Plus Mobile
• Mobile App• Mobile Hangouts• Streamlined look• Simple• Easy to Use
What is a Hangout?• 10 person chat• Live video conferencing• Lives inside Google Plus
Hanging Out• 10 person chat• Regular versus On Air• Lives inside Google Plus
How are they connected?• Hangout from Page• Hangout from Profile• Hangouts On Air (HoA)
YouTube in HangoutsSome things to remember•Everyone sees the same video and playlist so adding and skipping videos will affect everyone•Only you see your search queries and results•You can share the playlist you’ve created when the Hangout is finished
G+ Hangouts On Air• Go live from your laptop• Save instantly to YouTube• Share with the World• Free video production tool!
What can you do?• Chat Face to Face• Host Virtual Meetings• Schedule Video Conferences• Present tutorials• SME question and answer• Behind the scenes interviews
What can you do?• Live edit Google Doc• Stream to YouTube• Provide instant customer service• Conduct client testimonial interviews• Product release• Live consulting hours
Getting Started• Start a Hangout• Enable Hangouts on Air• Start your Broadcast• Verify your YouTube Channel
Verifying YouTube
• Verify YouTube Account via Mobile SMS• One time process
• Enter your mobile phone number• Enter the code• Account is enabled for videos longer
than 15 minutes
Google Events• Added to Google Calendar• Everyone attending can add photos• Party Mode• Invite by circle or email• Schedule a hangout
Planning a HangoutProfile Page
Scheduling from Profile
Scheduling from Page
Immediately Before HOA• Green Room time• Check sound, lighting, connecting• Copy YouTube Link• Paste into YouTube field of Event• Video link appears in event
Begin Broadcasting• Allow participants to join• Give them a briefing• Check cameras and lighting• Being by clicking “Start Broadcast• Countdown begins• Record your broadcast
Cautions• You are responsible for video content• Follow copyright laws• Violations count against your personal
account. • Follow YouTube’s terms of service and
their community guidelines.• Every HOA is automatically saved to
YouTube• Ejecting someone from the Hangout
Experiment by Yourself• Get a feel for the platform• Try out the apps• Learn the interface• Try sharing your screen
Editing your Video• YouTube channel• Video Manager• Video editor
– Trim parts you don’t want– Add approved music– Add sound effects– Integrate other video clips
Marketing your Hangouts• Google Events• Facebook Events• Eblasts• Twitter• #Hangoutsonair• Naming your HOA• Embed into your website
Embed your Video
Housekeeping• High bandwidth wired connection• Good lighting
– Set up a lightsource behind the webcam facing the speaker
– Avoid windows in background• Audio – broadcast in a quiet environment• Camera Types
Plussers to Circle• #HangoutsOnAir• Circle Amit Fulay, Google Hangouts
product manager• Pure Michigan• Toyota• DogFish Brewery• Al Jazeera TV show – the stream
Real Life Examples• The Muppets Hangout• Obama campaign HOAs• Chris Brogan – Pure Michigan philosophy• Conan O’Brien
Don’t Give Up• Relationships take time• Ask questions• Build your circles• Post regularly to your Plus page• Cross account engagement• Hashtags for visibility• Use the + tool to find people• Use the search tool
References• http://smallbiztrends.com/2012/08/how-to-use-google-plus-hangouts-for-bu
siness.html• http://en.wikipedia.org/wiki/Google%2B• http://www.business2community.com/google-plus/5-google-insights-resourc
es-and-tips-for-business-plus-infographic-0200298• http://www.videoleadsonline.com/connecting-google-plus-hangouts-on-air-
to-an-existing-youtube-channel/• http://sarahhillstories.blogspot.com/2012/09/realtors-use-g-hangouts-on-air-
as.html• http://www.videoleadsonline.com/hangouts-and-google-plus-events-a-bad-
combination/• http://www.socialmediaexaminer.com/google-hangouts-on-air-guide/• http://support.google.com/plus/bin/answer.py?hl=en&answer=2459411• http://support.google.com/youtube/bin/answer.py?hl=en&answer=56100• http://support.google.com/plus/bin/answer.py?
hl=en&ctx=go&answer=2382771
Carmine Media | Blogging | Social Media | Web Marketing
Questions? Connect with me!Google +: +CarmineMedia
Pinterest: /carminemedia
Facebook: /carminemedia
Web: Carminemedia.com
Twitter: @suereynolds
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