usim media trends 2014
Post on 12-Jul-2015
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tap into the power of
[digital media trends]*
MOBILE PHONE USAGE WORLDWIDE
US RETAIL MOBILE COMMERCE SALES
US PROXIMITY MOBILE PAYMENT
RTB DIGITAL DISPLAY
VID
EO
RT
B
DIGITAL VIDEO AD GROWTH
[PAY-TV PENETRATION ON DECLINE]*
US CONNECTED TV HOUSEHOLDS
DIGITAL MOVIE VIEWERS
DIGITAL TV VIEWERS
US ADULT SEARCH ENGINE USERS
DIG
ITA
L M
US
IC
ON
TH
E R
ISE
WHAT LISTENERS ARE LISTENING TOO
MONTHLY DIGITAL RADIO LISTENERS
MUSIC LISTENING HOURS BY MONTH
THE MILLENIAL’S
POPULATION BY
Greatest Generation (1901-1924)
Silent Generation (1925-1945)
Baby Boomers (1946-1964)
Generation X (1965-1976)
Millennial’s/Gen Y (1977-1995)
Younger Millennial’s (18-27)
Older Millennial’s (28-36)
Generation Z (1995-Present)
YEAR GENERATION
DEMOGRAPHICS ON ON US MILLENNIALS
MONTHLY TIME SPENT
SHARE OF AUDIENCE BY PLATFORM USAGE
USE OF LEADING SOCIAL NETWORKS
MINUTES FOR LEADING SOCIAL NETWORKS
TV VIEWING BEHAVIOR
ONLINE DISPLAY AD IMPRESSIONS
TARGETING EFFICIENCY INDEX
THANK YOU
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