urban recruiting for the new admission counselor quinton clay associate director of undergraduate...
Post on 11-Jan-2016
220 Views
Preview:
TRANSCRIPT
Urban Recruiting for the new Admission Counselor
Quinton ClayAssociate Director of Undergraduate Admission—DePaul University
Overview Admission/Enrollment Overview Recruitment/Enrollment Activities Urban Market Familiarity Nuanced Recruitment Calendar Year Expectations Day-to-Day Expectations Tips Resources & Support
Admission/Enrollment ‘Funnel’
Suspects
Prospects
Applicants
Admits
Matriculates
Graduates
Recruitment/Enrollment Activities
Travel
• HS Visits• College
Fairs
Comm.• Telephone• E-Mail
Events• On-campus• Off-campus
Urban Market Familiarity
Chicago, IL
3rd Largest City in America
55% Underrepresented Minorities (28.5%-IL)
21.1% Foreign Born
35.3% Homes speak additional language
32.2% Attained Bachelors-level degree
(2010 US Census Report)
Familiarity Continued…
Commuter culture/Public
Transportation
Campus visit limitations/opportunities
College/University saturation
20+ in Chicago
70+ in Illinois
Variety: Research Universities,
Liberal Arts, Technical, Community
Colleges…
…urban market continued… Chicago Public Schools (CPS)
106 Neighborhood schools87% Low-income 12% Limited English proficiency24.6 pupils per teacher
38 Charter Schools (52 in Illinois)49,066 students91.5% underrepresented minorities11% of CPS student population
(Illinois State Board of Education annual report)
…urban market continued… Magnet schools
w/o neighborhood attendance boundaries CPS Selective enrollment schools (9)
Admission—grades, exam, test scores Military academies, Career academies,
Math & Science academies, etc. Parochial schools Private schools
Nuanced Recruitment
TRUST
Individual Awareness
Feasibility Value
Exposure
Authenticity
Nuanced Recruitment cont…
1st Gen.
US/PR
Non-citizen
No Need
Honors
Activist
Artist
Enthusiast
Career Bound
Calendar YearFall
Travel
App. Gen.
Reading Season
Yield Activities
SpringTravel
Asses & Planning
August-October
October-December
December-February
June-August
March-May
March-May
Tips Be aware but don’t stereotype Sensitivity is about everyone else A good answer comes from understanding
the question Don’t wash the dishes when the grass needs
to be cut Transparency generates genuine interest Sniff out stakeholders and advocates Utilize the ‘voice’ of your institution Plan around predictably random traffic You don’t have to reinvent the wheel, but
think before you drive Help is just a question away “No” is an opportunity to create a better plan
Day-to-Day
Walked through metal detectors prior to HS
visit, only to get commitment from
school valedictorian
Rode ‘L” train to Jones College Prep (downtown)
Presentation to Honors class (avg. ACT=31)
Invited to Friday afternoon college during HS visit (on Tuesday)
Called and confirmed bi-lingual alumni volunteer to assist in weekend presentation for CBO
Found-typo in financial aid brochure during cafeteria-stationed school visit
Received 30 inquiry cards from previously ‘unfruitful’ inner-city school
Resources & Support www.iacac.org www.nacacnet.org www.collegeboard.org www.isac.org www.insidehighered.com www.cps.edu www.chronicle.com www.carrnet.org---non-web support---IACAC Mentorship committeeIACAC Human Relations committee
top related