unstuffing taxonomy: structuring data for great user experiences
Post on 01-Jul-2015
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Unstuffing Taxonomy
Structuring Data for Great User Experiences
Today’s Talk
• What is taxonomy?
• What do Taxonomists do?
• Taxonomy misses
• Building taxonomies
• Gilt Groupe case study
About Me
• Taxonomist at Gilt Groupe
• Taxonomist at Etsy
• Librarian at NPR
• MS in Library & Information Science
!= Taxidermy
A method of classifying things
Root
Category
Subcategory Subcategory
Category
Taxonomy=Relationships
Degrees of super- or sub-ordination
- Superordinate term = whole (parent)
- Subordinate term = part (child)
Parent
Child Child
Hierarchical Relationships
Generic Relationships
Whiskey
SOME ALL
Single-Malt Scotch
Source: Z39.19-2005 ANSI/NISO
Hierarchical Relationships
Generic Relationships
Whiskey
SOME ALL
Single-Malt Scotch
Instance Relationships
Rivers
Hudson River
East River
Source: Z39.19-2005 ANSI/NISO
Hierarchical Relationships
Generic Relationships
Whiskey
SOME ALL
Single-Malt Scotch
Whole-Part Relationships
Social Sciences
Anthropology
Sociology
Linguistics
Instance Relationships
Rivers
Hudson River
East River
Source: Z39.19-2005 ANSI/NISO
What is a Taxonomist?
Who Needs a Taxonomist?
Bad Taxonomy = Bad Experiences
Too Many Choices
Too Many Choices
Confusing Choices
Confusing Choices
Shop Dresses
By Occasion: Party, Work, Formal, Casual
By Pattern: Floral, Solid, Plaid, Color-blocked
By Sleeve: One Shoulder, Strapless, Spaghetti Strap, Short Sleeved, Long Sleeved, Sleeveless
By Style: Tiered, Ruffles, Wrap, Shirtdress, A-Line
By Length: Mini, Maxi, Mid-calf, Knee-length
Choices that lead to dead ends
Choices that lead to dead ends
Creating Good Taxonomy Experiences
Build a taxonomy with familiar labels and logical groupings
Creating Good Taxonomy Experiences
Understand the user and how they navigate the site
Creating Good Taxonomy Experiences
Know your content
The Gilt Case Study
Importance of Good Data
Data Drives the User Experience
Building a Tool
Attributes
Site-Surfaced Attributes
Results
Before
After
Before
After
Before
After
Before
After
Taxonomy Matters!
Thanks!
Amy DeCicco
amydecicco@gmail.com
@amydec
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