unifying game day: transmedia storytelling in sports
Post on 12-Apr-2017
59 Views
Preview:
TRANSCRIPT
Unifying Game DayTRANSMEDIA STORYTELLING IN SPORTS
Tunisha J. Singleton, PhD
Transmedia Storytelling
Disbursement of story across multiple media channels to create a unified entertainment experience
Each medium adds something unique, contributing to the overall narrative, creating synergy
Jenkins, H. (2007, March 22). Transmedia storytelling 101. Retrieved from http://henryjenkins.org/2007/03/transmedia_storytelling_101.html
One Source of Media is
Not Enough
Gain stake in the experience by establishing a shared collective
Sports as a Transmedia Property
Head and Shoulder Programming
Game/ Live Event
Pre
hype packages, training
Post
Interviews, replays
Feature Stories
documentaries, specials
ANCHOR
MEDIUM: LIVE SPORTING
EVENT
Online
WEBSITES (LEAGUE AND TEAM)
DOCUMENTARIES/SHOULDER PROGRAMMING)
BRANDED ENTERTAINMENT (NIKE, GATORADE, UNDER
ARMOUR, ETC.)
VERIFIED SOCIAL MEDIA
SPECIALIZED NETWORKS (ESPN, FOX, NBC, ETC.)
PODCASTS/RADIO/ APPS
VIDEO GAMES
ANCHOR
MEDIUM: LIVE SPORTING
EVENT
Offline
GROUP VIEWINGAT HOME VIEWING
LIVE ATTENDANCE
SOCIAL COMMUNITIES
MERCHANDISE TRADING CARDS
ANCHOR
MEDIUM: LIVE SPORTING
EVENT
Consumer Created
SELFIES
FAN FORUMS
FANTASY LEAGUES
LIVE TWEETING
CULTRAL EXPERIENCE
MEMES, GIFS, VIDEOS
Video Views 15.1 Billion
Social Media
Engagements
1.1 Billion
14 Million Subscriber
s
36 Million Likes
11.6 Million Followers
8.7 Million Followers
WWE Instagram page has followers than NFL, MLB, ESPN, UFC, Taco Bell, Gatorade, HBO or the NHL.
Professional leagues embracing social media as a game extension and opportunity to unify the sport experience
”
“ “Transmedia storytelling weaves together individual strands of a story into a larger and richer interactive fabric and offers the audience multiple ways to participate, through content production, collaboration, and interaction.
(RUTLEDGE, P. (2011, JANUARY 7). TRANSMEDIA STORYTELLING: THE REEMERGENCE OF FUNDAMENTALS. RETRIEVED FROM HTTP://WWW.PSYCHOLOGYTODAY.COM/BLOG/POSITIVELY-MEDIA/201101/TRANSMEDIA-STORYTELLING-THE-REEMERGENCE-FUNDAMENTALS
A Drive to be More than Consumers
Convergence Culture Passive Consumer Smart Fan
No more simple spectatorship Apply energy and creativity to
the game
Smart Fans Adopting Transmedia
Emotion Engagement ExperienceEmpowered consumers who take media into their own hands and create content.
Participating and highly connected users who seek to satisfy their social identity.
Contemporary consumer looking to quantify, track, and share their experiences using social and digital media technologies.
Drive Fan Engagement through Multiple Touchpoints
Technology Building Fandom Networks
Sense of community
Validation and encouragement Increase human
communication, connections
Tunisha J. Singleton, PhD is a leading sports media psychologist who works to build synergy between branding and technology to create optimal fan experiences. She is also Director of Consulting Partnerships at Reality Science, LLC., the world’s first consulting collective of PhDs exceptionally devoted to the research needs of clients in emergent media and advanced technology sectors. For more information, visit http://reality.science or http://www.tunishajsingleton.com
top related