unifarm presentation @ space solutions 20121204.pptx small

Set-up of a GNSS user forum for agricultural users

Progress update and invitation to participate Tamme van der Wal – AeroVision BV

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Take away message

•  Keep the user in mind! (Toys ! Tools)

•  GNSS is entry technology for precision farming and key enabler for business improvement;

•  Farmers need clear business cases ! legitimise investments; –  Economical and environmental !

•  Sector benefits from long term vision (aligning Government and Business).

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Next user group: PRAGMATISTS

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Users perspective

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Basic requirements

To move from ‘early adopters’ to ‘pragmatists’: •  Helpful to/Improve (farm) operations; •  Positive business case; •  Deliver what you promised; •  Contribute to a long term vision.

Required: •  Legitimisation (e.g. business case / compliance) •  Capital •  Knowledge •  (Inspiration / Vision)

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Precision Agriculture ‘monitor’

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Section control

Remote Sensing Yield prediction (N, H2O, product)

Area Measurement

Biomass monitoring

robots

VRA

Yield monitor

Soil sampling

Soil mapping GIS-integration

Management software

Spraying DSS (meteo)

Vehicle- Tracking

IT integration Data exchange

Machine guidance

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1. GNSS in AGRICULTURE

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Application areas GNSS use

GNSS USEin

AGRICULTURE

ProductionEfficiency

License toOperate

Wholefarminformation

Logistics

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GNSS based applications

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Focus on EGNOS

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Animal behaviour monitoring

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What (?) is a field?

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Separating agricultural and agro-environmental areas

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Increased use of on-farm GNSS

•  Machine guidance •  Variable rate applications •  Information integration

(machine – office)

•  Growing amount of farmers have access to very accurate GNSS in their operations.

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cm range: planting/sowing/tramlining

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m range: spraying / (re)fertilizing

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2. Innovation system

•  We need to understand innovations uptake •  System approach

•  Rapid assessment across Europe: –  You need a benefits base; –  You need an investment base; –  You need a knowledge base;

–  Farm size, Farm income, farmer age.

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Why a GNSS user forum?

•  Demand driven evolution of European GNSS: –  Feedback on GNSS use; –  Inventorise new needs and requirements; –  Propose new mission and service concepts; –  Priorities in policy.

•  Present and defend the needs of their communities –  in the development of applications of the European

GNSS; –  and of the evolution of the systems,

•  Promotion of commercial use.

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UNIFARM GOAL

•  Setup and operate a User forum to present and defend the needs of agricultural users in the development of GNSS applications and services;

•  Bridging the gap between early adopters and majority;

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Innovation System

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PRECISION FARMING

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What is precision agriculture?

It is a technology •  Machine guidance - implement guidance; •  Sensors; •  Time- and location specific activities / VRA; •  Integration of data, systems, knowledge. It is a management style •  Total Quality Management: Plan-Do-Check-Act; •  Make smarter decisions; •  Systems thinking. It is a transition instrument •  Stimulate co-innovation involving (all) stakeholders; •  Strengthen competitiveness + export opportunity for solution

providers; •  “Greening” agriculture!

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Legitimise / Search Guidance

•  “Double production with half the inputs” •  Clean, green, lean production •  ! Comply with regulations

•  CAP2013+ ! •  Greening •  Opportunity to award precision agriculture as a

greening measure.

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Ag Main Stakeholders

•  Farmers and Contractors COPA-COGECA/CEETAR •  CAP control officers GNSS workshop •  Ag Policy makers DG-AGRI / nat. •  Machine Manufacturers AET-MANUFUTURE

AEF (standards) •  Supply & Processing companies local •  Farm Management Software local •  Farm support (advice, survey) local •  Research ICT-AGRI / FP7 /

national

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“Space” Stakeholders

•  GNSS Receiver and Device manufacturers •  GNSS signal providers (incl. EGNOS) •  EU Space policy

–  Transport-GNSS –  Environment-GMES –  ESA

•  Research FP7-GSA •  Relevant ICT developments:

–  Future Internet –  Open Data –  Mobile system

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User Forum set-up

•  Bringing together stakeholders •  Discuss needs and requirements

–  Towards GNSS –  Towards eachother

•  Prepare action plans

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Wrapping up

•  GNSS is entry technology for precision farming and key enabler for business improvement;

•  Farmers need clear business cases ! legitimise investments; –  Economical and environmental !

•  GNSS use contribute to CAP control and Farm production ! synergetic use / leverage.

•  Sector benefits from long term vision (aligning Government and Business).

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Other UNIFARM activities

•  Farmer questionnaire on GNSS use •  Design Facility

–  User needs translated into technical requirements –  Benchmark for application development

•  GNSS Research Agenda –  European / National research

•  Policy White Paper –  Ag Policy

•  Awareness and Promotion

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UNIFARM MEETINGS

•  1st USER FORUM MEETING –  Planned spring 2013;

•  GNSS WORKSHOP 2013 –  TBD;

•  EFITA CONFERENCE (Torino) JUNE 2013

•  AGRITECHNICA (Hanover) NOVEMBER 2013

•  FINAL EVENT JANUARY 2014

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